SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

September 01, 2010 21:09 ET

PR Social Media Release Update: Use the Latest Templates, Tips and Inside Tricks to Boost Pick-Up

Bulldog Reporter's PR University Presents a 90 Minute, Best-Practices Webinar for PR Professionals on Thursday, September 9, 2010

OAKLAND, CA--(Marketwire - September 1, 2010) -  Results oriented PR pros looking to get the latest information on SMRs that will help spread their news virally, increase website traffic, kick-start SMO (social media optimization) efforts and boost visibility for their brand need to attend this new webinar titled: "PR Social Media Release Update: Use the Latest Templates, Tips and Inside Tricks to Boost Pick-Up."

To tap the huge opportunity social media news releases pose for their client or company, PR's leading Web 2.0 gurus will present a 90 minute online training session that will clearly outline the latest strategies and benefits of using SMRs. PR pros will learn how they can create and write their own SMRs, the best and most practical SMR templates to use and which social media widgets to include. What's more, our presenters will show how to distribute SMRs and how to monitor and measure the reach of their new, supercharged press releases. Not only will PR pros walk away from this interactive online tutorial with detailed steps they can take to add social media releases to their PR program today, but they'll also learn how to reinvent their traditional press releases for greater reach and results among online influencers covering their brand, product or company. As a low-cost, high-yield PR tool, SMRs can't be beat when it comes to ROI -- and neither can this advanced professional development session designed to help PR pros win more buzz for less.

This exclusive PR University best practices webinar takes place on Thursday, September 9, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT).


  • Mark Budgell,  New Media Specialist, Hewlett Packard
  • J.D. Lasica, Chief Executive,; Founder,; Author, "Darknet"

Here's what PR pros will take away from this event:

  • New Opportunities: Why they should not go one more day without becoming an expert in issuing the latest Social Media Releases
  • SMR Update: Latest developments, recent templates, who social media releases reach now -- and how they are being used to build a bigger digital footprint
  • Common myths and examples of social media releases
  • How to incorporate social media elements into traditional releases -- and how to update your online newsroom to include these elements as well
  • Convincing Data: How to sell SMRs to skeptical management and clients
  • Strategic Planning: How to incorporate a Social Media Release Strategy in their PR plan this year
  • Getting Started: A step-by-step guide designed to help PR pros create and distribute social media releases for their clients, company or brand
  • New Social Media Release Templates and blueprints to borrow
  • SEO and Tagging Tips: How to optimize Social Media Releases for wider reach online
  • How to integrate SMRs into traditional programs and across other social media channels -- including social networks like Facebook
  • SMR Faux Pas: Do's and don'ts -- plus warnings from brands that blew it big time
  • Best Practices and Case Studies: Examples they can take to their execs to show how SMRs can help build brand and the bottom line -- plus real-life techniques and secrets of successful social media releases
  • Measurement and Metrics: How to track and measure the value of their SMR program and prove it to management
  • How to talk to the C-suite about their new Social Media Release strategy

For more details go to conference home page or download the PDF brochure.

Attendance at this Bulldog Reporter's PR University audio conference costs just $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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