SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

January 08, 2010 19:21 ET

PR Website Marketing Makeover: Ten Steps to Creating a Media-Friendly 24/7 Website and Online Newsroom

Bulldog Reporter's PR University Presents a New Webinar Thursday, January 21, 2010

OAKLAND, CA--(Marketwire - January 8, 2010) - PR pros looking to create a compelling online presence that will increase web traffic, attract investors, journalists and even customers should attend this 90 minute webinar titled: "PR Website Marketing Makeover: Ten Steps to Creating a Media-Friendly 24/7 Website and Online Newsroom."

This exclusive PR University webinar takes place on Thursday, January 21, at 1PM EST (noon CST, 11AM MST; 10AM PST).

Featured Speakers:

Marcia Yudkin, Author, "Web Site Marketing Makeover;" "6 Steps to Free Publicity"

Steve Momorella, Co-Founder, TEKgroup International

In just 90 minutes, this exclusive PR University webinar will give PR professionals ten proven tools and techniques they can use today to boost media coverage, increase brand loyalty, help drive sales and even increase traffic from search engines... starting with (but not limited to) their online newsroom. They'll learn how features like multimedia (online video, podcasts, etc.), interactive blogs, SEO and channels like Twitter, as well as innovative ideas like online contests and tried-and-true kinds of useful content can increase Internet traffic and press coverage -- and even drive tangible sales and lead-generation results for their client or company.

Here's what PR pros will take away from this event:

    -- New Survey Results: Journalist tips for creating better sites --
       based on a new survey revealing how reporters really use online
       newsrooms and websites, versus how web designers think they use them
    -- Easy ways PR can help make over and supercharge websites or online
       newsrooms -- from design tweaks to copywriting and even social media
    -- Essential Habits of Effective Online Newsrooms: Ideas to steal from
       the most highly trafficked online newsrooms and websites -- plus
       examples and screen grabs of the best of the best
    -- Online Newsroom Checklist: Which functions newsrooms must have --
       and which features can afford to be overlooked
    -- Easy Beginnings: How to leverage current assets to get websites and
       online newsrooms up to speed, including releases, backgrounders,
       bios, video and audio
    -- SEO Fundamentals: Follow easily implemented practices --
       particularly with Web 2.0 features and multimedia -- that boost
       search ranking and draw more visitors
    -- Credibility Challenges: Why many websites and online newsrooms
       unwittingly undermine themselves
    -- Dollars and Sense: Low-cost content ideas and interactivity options
       that keep websites engaging and up-to-date without a king-sized
    -- Web 2.0/Social Media Do's and Don'ts: When using RSS, multimedia,
       forums, streaming video, blogs, podcasts and vodcasts, how to
       incorporate them so they serve rather than frustrate visitors

For more details go to conference home page

Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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