SOURCE: Praebius Communications, Inc.

March 27, 2008 07:00 ET

Praebius Communications, Inc. Announces the Filing of Its Patent Application for the Company's Newest Ad Insertion Operating System Technology (Addige.net) and the Activation of Its First 100,000 Subscribers

SALT LAKE CITY, UT--(Marketwire - March 27, 2008) - Praebius Communications, Inc. (PINKSHEETS: PRCM) announces the filing of its patent application for Addige.net (www.addige.net), its newest product launch into the Cable Television markets. The management of Ad Systems Inc., a wholly owned subsidiary of Praebius Communications, believes that Addige.net is the most promising product that it has developed in its 25-year history. Ad Systems Inc. is a mainstream provider of Digital Ad Insertion Technology to the Franchised and Private Cable Television industry. The product, Addige.net, utilizes a proprietary technology that allows it to operate in cable systems that have not had the capability of locally inserted advertising. By offering cable system owners a no-risk, win-win arrangement, the company has already begun to carve out its market share of a total U.S.A untapped market estimated at a household subscriber count of nearly 30 million.

The company's new core business model is based on a recurring revenue. The company no longer sells equipment, but installs the equipment, sells the commercials, and shares the revenue with the cable system. With its own and affiliated advertising sales organizations, the company is able to generate significant recurring revenues. Our ad insertion inventory is sold to companies that buy commercial ad space on the major cable TV Networks. These clients are national Fortune 500 companies. We also serve the needs of regional companies as well as local businesses. Addige.net captures advertising avails on networks such as CNN, ESPN, TNT, USA, etc., and inserts paid-for commercials from our National, Regional and Local advertisers.

Mr. Bob Hall, Chairman Praebius Communications and President of Ad Systems Inc., Utah, said, "The roll out of our first 100,000 subscribers in the USA with our new product Addige.net has been like a super-beta test, deployed without a flaw. At present we are capturing nearly half a million commercial avails per month. The next and most important task for the company, our partners, and our shareholders is the selling of our ad inventory. The business model is not a new one. However, because of our proprietary technology we are able to reach several highly sought after market segments that are accessible only through our operation. We are uniquely capable because of our technology and experience to continue to successfully deploy the systems needed to .carve out our portion of a multi-billion dollar a year business of selling ad space on the most viewed cable TV networks."

Mr. Martin Alcock, CTO Praebius Communication and President of Ad Systems Inc., Canada, said, "I have high expectations for this product launch as Praebius is first to market with this system in the United States and something ahead of that in Canada and the rest of the world. Along with Addige.net we have our own proprietary video switching matrix and traffic and billing software. Since my arrival to the company we have continued to assemble a team of industry professionals to execute on the business plan and capture our target markets. One of our goals here is to continue to be first to market in this arena as the playing field changes and expands into the digital and IPTV world."

Mr. Dave Allen, Sr. Vice President National System Sales of Ad Systems Inc., Georgia, said, "In the last 12 months we have deployed Addige.net into franchise cable systems, private cable systems, digital satellite systems, hotels, university campuses, and retirement communities. One of our goals is to create large niche advertising markets as well as developing large regional and national footprints. As a super-turnkey operator, with Addige.net we can deploy into any size cable system, hotel, or MDU."

About Praebius Communications, Inc.

Praebius is a digital media and video communications Company. It develops and deploys technology into the cable TV and IPTV markets.

For additional information, please visit: www.adsystemscatv.com, www.praebius.com

Safe Harbor Statement Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The results anticipated by any or all of these forward-looking statements may not occur.

Contact Information

  • Contact:
    Praebius Communications, Inc.
    (971) 239-4166