Pratt & Whitney Canada

Pratt & Whitney Canada

October 09, 2011 11:00 ET

Pratt & Whitney Canada's PT6Nation Comes to NBAA

- Creates online community connecting PT6 customers and fans

LAS VEGAS, NEVADA--(Marketwire - Oct. 9, 2011) - NBAA - PT6Nation.com, Pratt & Whitney Canada's (P&WC's) award-winning social network microsite has come to the National Business Aviation Association (NBAA) annual meeting and convention in Las Vegas, Nevada. A special PT6Nation kiosk is featured in the P&WC booth (Hall N, booth no. 5633) where attendees can take a tour of the microsite and sign up to become members. The microsite was launched 11 months ago to leverage evolving social business networks and give customers another means to share their thoughts with us. Pratt & Whitney Canada is a United Technologies Corp. company (NYSE:UTX).

In February 2011, PT6Nation won first place for 'Best Use of Social Media" in the Flight Global "Webbie" Awards competition. According to the competition's judges, PT6Nation is the first such OEM-run social network, stepping outside the boundaries of the established networks such as Facebook and Twitter but harnessing their integration. Judges said that P&WC had developed a B2C tool to connect with its customer base in an open, digital medium.

"We constantly strive to be close to our customers and to be attentive to their needs," said Raffaele Virgili, Vice President, Customer Service, P&WC. "The PT6Nation complements P&WC's global customer service vision. Using this new tool, we can promote our vision of customer service, strengthen our customer focus and further cultivate our relationships around the world."

Fans of the iconic PT6 family of engines can meet at PT6Nation to share stories and keep up to date on developments. Since launching December 1, 2010, PT6Nation has:

  • 42,169 unique visitors to www.PT6Nation.com

  • 1,107 registered 'citizens' on the microsite

  • 11,783 Facebook fans

  • 4,106 Twitter followers

P&WC recently launched an advertising campaign for PT6Nation, which features four dynamic customers who are avid PT6 fans and who use the ads to recount their own personal experiences with, and devotion to, the engine.

The first PT6 engine model was launched 48 years ago as Canada's first small gas turbine engine and has continued to evolve with customer needs and through the application of innovative technology. Known around the world for its reliability and durability, the PT6 has captured more than 130 applications for helicopters and business, commuter, utility and trainer aircraft. With more than 46,000 engines delivered, and more than 350 million hours flown, the PT6 is the world's most popular engine in its class.

Come and see us at NBAA, Hall N, booth no. 5633: Interested operators are invited to drop by P&WC's booth to speak with a customer service representative.

About Pratt & Whitney Canada

Founded in 1928, and a global leader in aerospace, Pratt & Whitney Canada is shaping the future of business aviation with dependable, high-technology engines. Every second, a P&WC-powered aircraft takes off or lands somewhere in the world. P&WC's engines, with more than 570 million hours in the air, are the industry benchmark for innovative design, dispatch reliability, operating economics and easy maintenance. P&WC is firmly committed to ensuring that its products are designed, produced and operated while minimizing environmental impacts throughout their life cycle.

There are currently more than 47,000 engines in service on over 25,000 aircraft operated by some 10,000 operators in 200 countries. The most extensive support network in the industry, which includes more than 30 company-owned and designated service facilities, supports this global fleet.

P&WC has been taking front-line services to the next level with its Customer First Centre (CFirst). CFirst brings together a multidisciplinary and multilingual support team to resolve issues so that customers can return to service quickly. CFirst handles more than 100,000 contacts every year.

Based in Longueuil, Quebec (Canada), P&WC is a United Technologies Corp. company (NYSE:UTX). UTC is a diversified company providing high-technology products and services to the global aerospace and building industries.

Contact Information

  • Matthew Perra
    NBAA, Las Vegas, Nevada, (Hall N, Booth 5633)
    +1 514 827-5625
    matthew.perra@pwc.ca
    @matthewperra

    Anna di Giorgio
    Pratt & Whitney Canada, Longueuil, Quebec
    +1 450 647 4111
    anna.di.giorgio@pwc.ca
    @anna_pwc