SOURCE: Lactalis Culinary

Lactalis Culinary

March 17, 2014 12:00 ET

Precious® Branded Cheese to Merge Under Sorrento® Brand in Foodservice

Branding Transition to Strengthen Loyalty and Uphold Quality

BUFFALO, NY--(Marketwired - March 17, 2014) - Lactalis Culinary announced that the classic Precious® and Sorrento® cheese brands, will be combined into one national brand in foodservice -- Sorrento mozzarella cheeses. Both brands represent 60 years of tradition and quality, and combining them under one brand will strengthen recognition and loyalty among foodservice industry operators.

Both the Precious and Sorrento brands have been known for their tradition of following the true Italian Pasta Filata style of classic mozzarella cheese with high quality, high yield and exceptional performance. As the Precious brand transitions under Sorrento, foodservice operators will not experience any changes to the unique formula on which they have come to depend.

"When it comes to our cheese brands in foodservice, consistent quality, performance and authentic Italian flavor are important to our customers," said Timothy Wellenzohn, senior brand manager for Lactalis Culinary, a division within Lactalis Retail Dairy, Inc. "These attributes will not change as the Precious brand transitions under Sorrento. Loyal customers in foodservice will still experience the quality and performance they are used to from the same great cheese they depend on."

Lactalis Culinary produces a range of high quality European style premium cheese brands for the foodservice industry and is the marketer of Galbani®, President® and Sorrento®. Lactalis Culinary's experienced chefs and foodservice professionals provide marketing support and consultation to a range of customers from independent restaurant operators to national chains to help each operation optimize the value of great cheese.

For more information or questions, contact your local Sorrento representative or the Lactalis Foodservice Sales and Marketing team at 877.LACTALIS (877.522.8254), or visit www.LactalisCulinary.com.

About Lactalis Culinary
Lactalis Culinary is the foodservice division Lactalis American Group, Inc., a U.S. subsidiary of Parmalat S.p.A. Parmalat S.p.A. is an Italian public entity majority-owned by France-based Groupe Lactalis -- the world's largest producer of premium cheese. Lactalis Culinary, marketer of the Galbani®, President® and Sorrento® brands in the foodservice sector, brings you a range of high quality European style cheese and marketing support that helps you optimize the value of great cheese in your operation. For more information on Lactalis Culinary, visit www.LactalisCulinary.com.

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