SOURCE: Precise


August 01, 2012 08:00 ET

Precise Appoints David Cassady as Senior VP of Sales

Cassady Will Help Precise Capture Larger Global Market Share for Application Performance Management (APM) Software

REDWOOD SHORES, CA--(Marketwire - Aug 1, 2012) - Precise Software Solutions, the global leader in application performance management (APM), today announced the appointment of David Cassady as Senior VP of Sales for the Americas and Global Sales Operations. Cassady will oversee Precise Software's direct sales organization of the Americas and will also manage the company's inside sales and sales operations globally.

Previously, Cassady served as Senior VP of Global Operations at AlertEnterprise, a Fremont, CA-based maker of anti-fraud, compliance and security software. His career includes posts as President and General Manager of B2B operations at Rearden Commerce and executive and senior positions at SpikeSource, Virsa Systems, diCarta, Interwoven and Network Associates, among others.

"We're thrilled to have David on board to lead our sales team at Precise," remarks Precise CEO John Vitalie. "David's rich background in data-intensive software markets including fraud prevention, compliance and e-commerce is a perfect fit for the challenges that our customers face in assuring system performance in rapidly changing business and technology environments. I'm confident that David's presence will greatly accelerate delivery of value to Precise customers."

Cassady's appointment comes on the heels of other new senior management posts at Precise, including Vitalie, who joined the company in March of 2012 and Lawrence Baisch, VP of Customer Solutions, who joined in May of 2012.

"Application performance management is one of the fastest-growing software markets today, because virtualization has made monitoring and troubleshooting so much more complex for IT departments," says David Cassady. "I'm excited to drive success for Precise's customers in their efforts to help enterprise cloud and services-based infrastructures run optimally."

About Precise

Precise helps more than 1500 enterprise customers worldwide deliver superior service from their critical applications. With innovative application performance management (APM) products and managed services, Precise supports all major packaged applications, custom applications, databases and storage devices running on physical, virtual and cloud infrastructure. For more information about Precise, visit

Contact Information

  • Precise US Media Contact:
    Kevin Wolf
    (650) 327-1641
    Email Contact

    Precise EMEA Media Contact:
    Paul Maher
    Positive Marketing
    +44 (0)208 237 1104
    +44 (0)7900 600013
    Email Contact