SOURCE: Precision Dialogue

Precision Dialogue

June 27, 2013 17:16 ET

Precision Dialogue Announces New Proprietary Customer Engagement Assessment

Cleveland Customer Engagement Firm's "Precision Path" Helps Companies Successfully Navigate Towards a More Customer-Centric, Omni-Channel Marketing Approach

CLEVELAND, OH--(Marketwired - June 27, 2013) -  Precision Dialogue, an analytics-driven, omni-channel, customer engagement firm, released "Precision Path," a proprietary methodology to help companies develop a more customer-centric marketing approach. The multi-level customer engagement assessment evaluates an organization's current capabilities around five key dimensions, resulting in a strategic roadmap to customer engagement.

The first step in Precision Path is for organizations to complete a complimentary 10-question assessment of current capabilities around five key dimensions: Strategy & Planning, Data & Data Management, Enabling Technology, Insights and Interactions. Upon completion of the assessment, a Precision Dialogue customer engagement strategist will evaluate responses based on strategic, functional and operational readiness in each dimension and then provide personalized results that include an overall customer engagement readiness score.

Organizations can further engage Precision Dialogue to establish and execute a customer engagement framework through an enterprise-level assessment. The end goal is helping companies apply a customer-centric approach to their marketing efforts which in return will lead to more loyal, profitable customers.

"We believe that successful marketers leverage the core concept of 'customer engagement' -- a customer-centric approach that relies on continuous interaction between customer and brand whereby both sides find value," commented Todd Thompson, EVP of Precision Dialogue. "Precision Path was designed to help companies build an organization and planning process that results in highly engaged and loyal customers."

Precision Dialogue's cross-channel solutions utilize customer intelligence and insights to deliver informed business strategies focused on maximizing and optimizing customer experiences. Precision Dialogue serves a diverse customer base from a broad range of markets including retail, financial services, insurance, telecommunications, pharmaceutical and entertainment. The company is focused on delivering the promise of customer engagement to drive mutually beneficial relationships between brands and the customers they serve. Precision Dialogue embraces emerging technologies and platforms, aggressively seeking strategic acquisitions and partnerships to position the company among the industry's foremost customer-focused marketing firms.

To complete the assessment or to learn more about Precision Path, visit

Precision Dialogue is a vertically integrated customer engagement firm with a proven methodology for mining and analyzing customer insights and behaviors to create targeted personalized communication through a variety of integrated online and offline channels. Anchored by a focused vision and progressive history, the company has become a leading full service end-to-end marketing solution provider uniquely positioned to manage the radically evolving demands of this new era of consumer and business marketing. To learn more about Precision Dialogue, visit

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