SOURCE: Precision Dialogue

Precision Dialogue

April 05, 2013 09:37 ET

Precision Dialogue Selected to Present on Social Media Analytics at Online Marketing Institute's Digital Media Strategy Summit 2013

Cleveland Customer Engagement Firm Selected to Present "Measuring Social Media Impact with Google Analytics"

CLEVELAND, OH--(Marketwired - April 05, 2013) -  Precision Dialogue, an analytics-driven customer engagement firm, announced today that Matt Aster, Inbound Marketing Manager at Precision Dialogue has been selected to present at Online Marketing Institute's Digital Media Strategy Summit. Aster will present a hands-on workshop dedicated toward "Measuring Social Media Impact with Google Analytics." The OMS Digital Strategy Summit is an online event offering virtual sessions and hands-on workshops, April 22 through May 3, 2013.

Marketers are more aware than ever that social media marketing is important to their overall strategy and are making the investment to include social media in their marketing mix. The Digital Strategy Summit is designed to help marketing professionals acquire the skills and knowledge needed to generate higher ROI and revenue from a social media investment. The summit will offer two weeks of virtual sessions and hands-on workshops, provide attendees with the latest best practices, proven techniques, and social media case studies. Aster will be joined by other digital marketing professionals to discuss digital tactics and strategies that can be put into action immediately.

Matt Aster has more than 10 years of digital marketing experience working with large multinational corporations as well as small independent companies. Aster started out as a database administrator at Goodyear Tire and Rubber Company within the enterprise data warehouse team. He then joined Progressive Insurance Company where he worked on email marketing, web experience, and web analytics. Most recently Aster was Marketing Manager at Steris Corporation managing all aspects of digital marketing including social media, search engine optimization, pay-per-click advertising and email strategy. As a current member of the Inbound Marketing team at Precision Dialogue, Aster creates strategies and optimizes campaigns by using both new and existing digital marketing techniques.

"Google Analytics is one of the best digital marketing tools for any company to utilize and understanding how to leverage this tool for social media data can be extremely helpful," remarked Laura Cameron, Director, Inbound Marketing at Precision Dialogue. "Aster's wealth of expertise and knowledge in digital marketing will provide professionals with a quality hands-on workshop for those seeking to measure their social media impact."

Precision Dialogue offers a full suite of customizable digital marketing and technology services that combine data, analytics, strategy, technology and creative solutions. Amongst Precision Dialogues' digital services are email solutions, eCommerce solutions, search and display, social media, web analytics and more. Precision Dialogues' Inbound marketing professionals, like Aster, also provide search engine optimization, paid search (PPC) and shopping feed expertise.

Those who are interested in attending the OMI Digital Strategy Summit should register by visiting, www.onlinemarketinginstitute.org. To learn more about Precision Dialogue's digital marketing offerings, visit www.precisiondialogue.com/services/digital.

Precision Dialogue serves a diverse customer base from a broad range of markets including retail, financial services, insurance, telecommunications, pharmaceutical and entertainment. The company is focused on delivering the promise of customer engagement to drive win/win relationships between brands and the customers they serve. Precision Dialogue embraces emerging technologies and platforms, aggressively seeking strategic acquisitions and partnering with tech-savvy entrepreneurs to position the organization among the industry's foremost customer-focused marketing firms. 

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