SOURCE: Precision Health Media

April 03, 2012 11:14 ET

Precision Health Media Teams With Proximic to Improve Pharma Ad Targeting

Precision Health's Condition Match™ Platform Analyzes Content From Millions of Health-Related Pages to Bring Brands Safely Together With Diagnosed Patients

NEW YORK, NY and SAN FRANCISCO, CA--(Marketwire - Apr 3, 2012) - Precision Health Media (PHM), the leading source for diagnosed health audiences (50 million unique visitors monthly, comScore), has teamed with Proximic, an innovator of accurate page level data services. The partnership augments PHM's Condition Match™ technology, providing more targeted and brand- safe ad delivery for Pharmaceutical and Health brands, to consumers engaged in seeking specific content about physician-diagnosed conditions.

Condition Match™ helps advertisers to zero in precisely on patients with one or more existing medical conditions. If a pharmaceutical brand needs to reach Type 2 diabetics who also have high cholesterol and obesity, Condition Match™ identifies which pages in PHM's curated partner network rank highest for content with all three conditions together. Condition Match™ then optimizes each brand's ad campaign in real-time for best performance.

"The addition of Proximic's technology is another major step in bringing superior ROI to Pharma brands by making sure that our advertisers appear on the most relevant content for their brands' specific target audiences," said Bill Jennings, PHM's CEO.

"Proximic has always felt that the very specific requirements of Pharma and Health advertisers required a different approach and were impressed with PHM's diligence and approach to protecting their clients' investment," said Philipp Pieper, Proximic's CEO. "One size does not fit all in this vertical, especially given the FDA/DDMAC regulations. We are very excited to be able to bring our technology and expertise to Condition Match™ by PHM."

About Proximic

Proximic is an innovator in real-time contextual and preventive brand safety solutions for its advertising and publishing partners and processes over 170 billion impressions globally each month. The company provides the most accurate and actionable page level data that is being used by its partners to improve content targeting and gain a better understanding of user interests without the use of cookies. Proximic data solutions are available in nine languages including Russian with APAC languages being added later this year. Proximic is a privately funded company and is based in Palo Alto, California.

About Precision Health Media

New York-based Precision Health Media (formerly Good Health Media) delivers specific health condition audiences to pharma and consumer brands. The company is backed by Metamorphic Ventures, Cava Capital and several individual investors including Mike Perlis (CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Forman (Health Venture Group), Geoff Judge (Partner iNovia), Bill Benedict (Alpine Meridian), Chris Young (Founder Digital Broadcasting Group). ConditionMatch is a trademark of Precision Health Media. For more information, visit www.precisionhealthmedia.com or contact Matt Fink at mfink@precisionhealthmedia.com

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