SOURCE: Precision Health Media
NEW YORK, NY--(Marketwire - Oct 9, 2012) - Precision Health Media CTO, Allen Wyke, and Razorfish Healthware media director, Brian Werner, will speak at Digital Pharma East on October 17, 2012 in Philadelphia, PA.
Their presentation, "Overcoming Challenges in Online Audience Targeting," will address how contextual targeting technology can help pharma marketers find and reach highly relevant audiences and drive higher engagement and ROI from online channels. Attendees will learn when and how specific types of targeting should be used for the medical industry and how pharma marketers can take advantage of new contextual targeting technologies to amplify their campaigns.
The panel will take place on Wednesday, October 17th at 12:20 p.m. Bill Jennings, CEO of Precision Health Media, will moderate the session.
For more information, visit: http://www.digitalpharmaseries.com/east/index.php.
About Precision Health Media
New York-based Precision Health Media (formerly Good Health Media) delivers specific health condition audiences to pharma and consumer brands. The company is backed by Metamorphic Ventures, Cava Capital and several individual investors including Mike Perlis (CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective Media), Richard Forman (Health Venture Group), Geoff Judge (Partner iNovia), Bill Benedict (Alpine Meridian), Chris Young (Founder Digital Broadcasting Group). ConditionMatch is a trademark of Precision Health Media.