NEW YORK, NY--(Marketwired - Mar 20, 2014) - PrecisionDemand, the leader in data-driven TV ad targeting, has been recognized by the Advertising Research Foundation with two ARF David Ogilvy Awards for the extraordinary and/or creative use of research in advertising. The awards are recognition of PrecisionDemand's industry-leading technology, which makes TV advertising accurate and accountable for marketers.
The ARF David Ogilvy Awards, named for advertising legend David Ogilvy, honor the critical role of consumer research in creating successful marketing campaigns and will be given out at Re:Think 2014, the nation's leading advertising research conference. These are the second and third Ogilvy awards for PrecisionDemand; the company previously won in 2012.
PrecisionDemand's awards are a result of work for Physicians Mutual Insurance Company, which provides health, life and retirement coverage; and Art.com, the world's largest online retailer of high-quality wall art. Through its patented technologies, PrecisionDemand was able to drive 14 times more qualified leads for Physicians Mutual over the past two years, while doing so at 35 percent lower cost per lead. PrecisionDemand also helped Art.com use TV to reach high probability buyers, and then measure and optimize the web response that came as a result of the TV ads.
In both campaigns, PrecisionDemand used its proprietary, patented technologies, including set top box buyer targeting and web spike measurement, to achieve the remarkable results. The winning case studies for both Art.com and Physicians Mutual are public and available for download.
"The Ogilvy awards are often considered the Oscars of advertising, and we're honored to be recognized in this capacity," said Brendan Kitts, Chief Scientist for PrecisionDemand. "PrecisionDemand has spent years building and refining its technology to be able to operate on the wide range of television systems available today. These awards provide continued validation of the impact of these technologies in generating ROI for real advertising campaigns."
Download the Art.com case study.
Download the Physicians Mutual case study.
Further information on PrecisionDemand patents.
About the Advertising Research Foundation (ARF)
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.thearf.org.
PrecisionDemand helps TV buyers deliver quantifiable ROI for their marketer clients by combining the scale of television with the precision of online targeting and analytics. PrecisionDemand uses marketers' own first-party customer data to understand their customers and identify the most cost-effective and highly-targeted media opportunities. Through the combination of this data and PrecisionDemand's patented technology, marketers can now go beyond traditional measures of reach to deliver against customized and specific metrics of success. Headquartered in Seattle and New York, the PrecisionDemand team includes industry leading experts in media, technology, and data analysis.
About Physicians Mutual Insurance Company
Physicians Mutual Insurance Company and Physicians Life Insurance Company are members of the Physicians Mutual family. Physicians Mutual Insurance Company offers reliable Medicare Supplement, dental and supplemental health insurance. Physicians Life Insurance Company provides important life insurance coverage and annuities. In 2012, they entered the funeral preplanning market to help meet the growing needs of funeral home owners and the families they serve. The companies have nearly $3 billion in assets and consistently maintain some of the highest financial strength ratings in the nation from independent insurance analysts, including A.M. Best Company and Weiss Ratings. Founded in 1902, Physicians Mutual is headquartered in Omaha, Neb. To learn more about the company, please visit www.PhysiciansMutual.com.
Art.com is the world's leading online destination for experiencing and buying high-quality wall art. Offering the largest selection of handpicked art images, as well as custom framing, specialty printing, and interactive visualization tools, Art.com helps everyone explore, experiment with and express themselves through artwork -- and have fun doing it. At Art.com, customers can also shop curated collections from tastemakers and trendsetters. Art.com is forever leading the way art is experienced and consumed -- through service, technology and craftsmanship -- to help people find art they love so they can love their spaces more. A division of Art.com Inc., Art.com is based in Emeryville, Calif.