SOURCE: Aberdeen Group

Aberdeen Group

October 19, 2010 11:00 ET

Predictive Analytics

Driving Sales With Customer Insights

BOSTON, MA--(Marketwire - October 19, 2010) - In recent research on the use of predictive analytics published by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), organizations using predictive analytics for sales and marketing were able to grow their profit margins by an average of 5%, year over year. The research, Predictive Analytics - Driving Sales with Customer Insights, also showed that top performing companies were able to grow their profit margins at almost twice the average rate (9%). 

"Top performing companies are more than twice as likely as their peers to have a team that is dedicated to discovering new customer insights," said David White, senior research analyst, Aberdeen Group. "These top performing organizations are also more likely to have access to richer data -- transactional data, behavioral data and unstructured data such as chat and social media. This enables them to target their marketing more appropriately, growing profits and boosting customer retention."

To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6673&camp=2.

Visit Research.Aberdeen.com for additional access to complimentary Business Intelligence Research.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

(C) 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com