SOURCE: EverString


September 07, 2016 07:50 ET

Predictive Marketing Leader EverString Hires Chief Technology Officer, VP of Global Sales, and VP of Global Product Management and Design

Shankar Venkataraman, Marketo's Chief Scientist and Former CTO of IBM Analytics Platform Joins EverString as CTO, Pentaho's John Simon Joins as Vice President of Global Sales, and Model N's Ajay Dawar Joins as Vice President of Global Product Management and Design

SAN MATEO, CA--(Marketwired - Sep 7, 2016) -  EverString, the largest and fastest-growing predictive marketing and predictive sales SaaS company, today announced that it has expanded its executive team to further the company's commitment to innovation and category leadership. Shankar Venkataraman joined EverString's executive team today, and John Simon and Ajay Dawar joined within the past twelve months.

"Shankar, Ajay, and John will play key roles on our executive team as we continue to push the innovation boundaries in applied machine learning and artificial intelligence (AI) for B2B marketing and sales," said EverString CEO and Co-founder, Vincent Yang. "I am very excited about what this means for the future of EverString and for innovation in applied data science overall."

Shankar Venkataraman joins EverString as Chief Technology Officer
Shankar joins EverString from Marketo, where he was Chief Scientist, responsible for driving innovation in the Marketo platform, real time processing, personalization, and machine learning. Prior to Marketo, Shankar served as CTO of IBM Analytics Platform. Shankar has also held leadership positions at Cognos, Celequest, E.piphany, Yodlee, Outride and Remedy Corporation. Shankar holds an MBA from the Haas School of Business at Berkeley, and a bachelors of engineering from National Institute of Technology Tiruchirappalli. Shankar brings almost 29 years of experience in product development, data management at scale, data science, and applied AI to the EverString team.

Ajay Dawar joins EverString as Vice President of Global Product Management & Design
Ajay joined EverString from Model N at the end of 2015 to lead the Product Management and Design team. Before Model N, Ajay held product leadership positions at Pivotlink, SpringCM, LucidEra, Venturi Wireless, Siebel Systems, and Informix Software. Ajay holds an MBA from the University of Michigan's Ross School of Business, and a bachelors of engineering from University of Mumbai. Ajay Dawar has over 20 years of experience in CRM, analytics, big data technology, and predictive analytics for sales and marketing.

John Simon joins EverString as Vice President of Global Sales
John brings more than 16 years of technology sales and operations expertise. John joined EverString from Pentaho, a Hitachi Group company where he was Vice President of Sales for the Western Americas region. Before Hitachi, John held sales leadership positions at Pentaho, Coremetrics, TeraCare, WebEx and ADP. John holds a bachelors of science degree in business administration from San Diego State University. John brings a 16-year track record of building strong, results-oriented sales organizations, and driving adoption of innovative technologies.

"EverString is building the category-defining company in predictive marketing and predictive sales," said J.J. Kardwell, President and Co-founder of EverString. "The addition of Shankar, Ajay, and John to our executive team significantly enhances our ability to execute at the highest levels in critical aspects of our business. We are thrilled to have them as part of the team."

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About EverString
EverString helps B2B companies accelerate growth with its predictive marketing and predictive sales software-as-a-service (SaaS). EverString Audience Platform combines applied data science, machine learning and artificial intelligence with the broadest set of data signals from more than 27 million companies. EverString's predictive marketing solutions enable marketers to create relevant audiences of target companies, and its predictive sales solutions bring machine learning-assisted prospecting to sales professionals. Marketing and sales teams use EverString to expand their databases with net-new, relevant companies and people, prioritize and focus resources on the right prospects, and enrich their database records for better context and insights into key prospects. EverString is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, IDG Ventures and Lakestar. For more information, visit

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