SOURCE: PreferenceCentral


October 04, 2010 13:52 ET

PreferenceCentral Cited in Independent Research Report as a Solution for Marketers to Manage Consumer Privacy

AUSTIN, TX--(Marketwire - October 4, 2010) -  UnsubCentral announced today that its consumer privacy solution, PreferenceCentral, has been cited in a recent Forrester Research Inc. report as one of the technology solutions available for advertisers to manage consumers' targeted advertising preferences. PreferenceCentral's Monitoring & Compliance solution empowers individuals to make meaningful choices over which brands they want to see and interact with across the Web while providing brand advertisers and ad networks with ensured compliance with the Self-Regulatory Principles for Online Behavioral Advertising. PreferenceCentral is the only solution to enable consumers with choice over the advertiser instead of business-to-business ad networks only.

The report, "Privacy Matters for Online Advertisers," Forrester Research, September 21, 2010, examines the ways in which marketers, associations, government officials and technology providers are managing online data to protect consumer privacy and maintain the industry's business model. PreferenceCentral was mentioned as one of the technology offerings that help consumers dictate their display ad preferences and help marketers comply with them.

"Protecting consumer privacy is a top priority for the industry as a whole, and we are committed to helping the industry find the most effective ways to maintain the highest standards of compliance while keeping consumers' needs at the forefront of our practices," said Jeffrey Katz, director of PreferenceCentral. "We created PreferenceCentral as a way to not only help consumers protect their privacy, but to change the perception of online advertising from one of distrust to one of open communication. We are honored to be mentioned in a report on the space."

About PreferenceCentral
PreferenceCentral is a comprehensive solution that allows advertisers and their partners to provide consumers with an easy way to control their own online advertising experience. PreferenceCentral was developed by the proven compliance technology experts that created UnsubCentral, the industry standard for blue chip companies dedicated to honoring consumer email preference requests.

Copyright ©2010 UnsubCentral. All Rights Reserved. UnsubCentral is a registered trademark of Datran Media.

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