SOURCE: PreferenceCentral


October 04, 2010 13:02 ET

PreferenceCentral Signs Approved Provider Letter of Intent With the Digital Advertising Alliance (DAA) for Behavioral Advertising Compliance & Monitoring

Support for DAA's Program Reflects PreferenceCentral's Commitment to Providing Consumers With Meaningful Choice and Control Over Their Advertising Experiences

AUSTIN, TX--(Marketwire - October 4, 2010) - PreferenceCentral, a consumer privacy and empowerment solution that was recently awarded with one of the Online Trust Alliance's (OTA) Member Leadership awards, today announced that it has signed a letter of intent with the Digital Advertising Alliance (DAA) in order to earn status as one of the organization's first "Approved Providers" for providing compliance services for the Self-Regulatory Principles for Online Behavioral Advertising and standard methods for monitoring compliance. In doing so, PreferenceCentral joins two other companies that offer consumer protection oriented solutions that are also enrolled in the DAA review. PreferenceCentral is the only solution of the three to enable consumers with choice over the advertiser instead of business-to-business ad networks only. PreferenceCentral's intent to earn status as one of the DAA's first approved providers is consistent with the company's unparalleled commitment to providing consumers with technology solutions that provide them with meaningful choice and control over their advertising experience. PreferenceCentral is a product of UnsubCentral, the first commercial solution that empowered consumers to control their experience with email advertisements in compliance with CAN-SPAM in the U.S. and various international laws, regulations and best practices. The company's solutions are in use by many top global brands and agencies.

Jeff Katz, general manager for PreferenceCentral, stated, "Our intent to earn the DAA's Approved Provider status stems from PreferenceCentral's core belief in promoting the cross-industry standards and best practices that must be forged to truly empower consumers around the world. Our hope is that earning this status and participating in the program will help consumers much more quickly identify and understand how to exercise meaningful choice over their advertising experience. Our involvement with DAA is a complement to our constant involvement with other industry organizations that focus on consumer privacy and protection, including our founding role with the OTA, our advisory role at the Future of Privacy Foundation and our memberships and committee roles across the International Association of Privacy Professionals, the Center for Democracy and Technology, the Interactive Advertising Bureau and the Direct Marketing Association." 

"We are delighted that PreferenceCentral is applying to be an approved provider of services under this program. We look forward to their participation in this important initiative," said Stu Ingis, partner at Venable LLP and counsel to Digital Advertising Alliance.

OTA founder and executive director Craig Spiezle said, "PreferenceCentral's commitment to enabling brands to further empower consumers to engage with them in a safe, secure and meaningful way is apparent. Their early association with the DAA is a reflection of this commitment and makes sense."

PreferenceCentral enables consumers to choose the types of interest-based advertisements and advertisers they would like to see across the Internet rather than only providing sweeping ad network opt-outs. It gives consumers meaningful choice, and it turns interest-based ads into a positive experience by allowing consumers to communicate their interests in addition to merely opting out of the interest-based advertisements.

For more information about PreferenceCentral, to enroll in the program or to read the company's groundbreaking consumer privacy study supported by Survey Sampling International, please visit

About PreferenceCentral

PreferenceCentral is a comprehensive solution that allows advertisers and their partners to provide consumers with an easy way to control their own online advertising experience. PreferenceCentral was developed by the proven compliance technology experts that created UnsubCentral, the industry standard for blue chip companies dedicated to honoring consumer email preference requests.

Copyright ©2010 UnsubCentral. All Rights Reserved. UnsubCentral is a registered trademark of Datran Media.

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