SOURCE: WatchIt Technologies Inc.

December 02, 2010 08:31 ET

Preliminary Test Results Re-Ignite Pursuit of Chinese Market

WTCT Hires Consultant for Business Development in the Pacific Rim and Asia

ARDEN, NC--(Marketwire - December 2, 2010) - WatchIt Technologies Inc. (PINKSHEETS: WTCT) WatchIt Technologies announced today that the preliminary test results of the patent pending "fuel reformer" has moved the company to re-engage a consultant that has extensive experience in business development, contract negotiation and develop vendor and partner relations in the Chinese Market as well as other areas in the Pacific Rim.

According to the company, Mr. Jake Jenkins will begin immediately to market and license the "fuel reformer" technology to the Chinese government and their auto manufacturers. With his vast experience and contacts in China he will provide valuable assistance in the area of Chinese Investor relations.

His leadership in international markets and business development has led multi-national companies to generate more than $140 million in new international business revenue, and $300 million in follow on to new business.

According to officials at Air Pure, representatives of the Chinese government traveled to the US and examined an early version of the technology. Development since then has resulted in significant improvements in the technology and is now ready for final testing and evaluation prior to production.

China is the second largest economy in the world and is also the second largest automobile manufacturer behind the United States. Emission standards in China are reported to be even tougher than in the US. "Licensing of the 'fuel reformer' to a country like China would assist them in reducing their rapidly growing dependence on foreign oil and decrease pollutants in the atmosphere," stated Max Bennett, President and CEO of WatchIt Technologies.

"Although the weather in Colorado has slowed the completion of all four phases of testing, the initial results are outstanding," stated Max Bennett, President and CEO of WatchIt Technologies. "Our analysis thus far is that we will meet or exceed our initial expectations. The testing will be continuing over the next several days and we will update as we progress."

The company invites its shareholders to sign up for WatchIt Technologies Twitter account (http://twitter.com/watchittech) and learn about current happenings and pertinent information on the company and other "Green Technologies." As of November 26, 2010, the company's tweets show up on the website in real time.

WatchIt Technologies is actively seeking companies that have the attributes of being highly innovative and "first in" within their respective sector. Most companies partnering with WatchIt Technologies will have already completed their initial R&D and will need management consultation and financial assistance to move to the next level of success and profitability.

About WatchIt Technologies Inc.:

WatchIt Technologies is an alternative "incubator" for developing and emerging "Green Technology" corporations. Its focus is on strategies that are structured to mitigate risk and produce returns in all market environments. Its current investment/development strategy is focused on direct investments in small/micro-cap public companies that have emerging growth and development and are exclusively involved in some aspect of "Green Technology."

It will offer management consultation to companies that meet its strict criteria and vetting process, and align those companies with individuals and financiers to help them achieve their financial goals and objectives.

Safe Harbor Act: Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

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