SOURCE: Midtown Loft and Terrace

Midtown Loft and Terrace

April 04, 2011 15:24 ET

Premier Event Company Midtown Loft and Terrace Recently Featured on NBC's Hit Show, "Celebrity Apprentice"

NEW YORK, NY--(Marketwire - April 4, 2011) - Midtown Loft and Terrace, Manhattan's premier event space, continues to establish its stature as one of New York City's most sought-after and elegant venue/event company. The upscale space, which spans more than 8000 square feet, was recently featured on the hit reality television show "Celebrity Apprentice." The space, which offers clients both an expansive terrace and a spacious loft all at one address, has quickly earned a reputation as one of the most exclusive and sought-after addresses for New York's top tastemakers to host their soirees and events. NBC executives chose Midtown Loft and Terrace as their venue of choice to film the "Celebrity Apprentice" episode "Off The Hook."

Midtown Loft and Terrace, which was chosen for its stunning aesthetic, unparalleled 360-degree views of the New York City skyline, and ideal location in the heart of Midtown Manhattan served as a backdrop for the episode, which introduced global technology leader, ACN, as the client of choice for the celebrity challenge. The sixty-minute show, which recently aired on March 27th, 2011, featured mega-mogul Donald Trump assigning the celebrity cast the challenge of creating a thirty-second marketing spot for ACN's newest videophone -- with the winning criteria being creativity, brand messaging, and integration of the product. Viewers of the "Celebrity Apprentice" were able to get a glimpse of Midtown Loft and Terrace as Jose Conseco prepared to film his team's thirty-second commercial spot.

Owner of Midtown Loft and Terrace Tarkan Bastiyali stated, "We are so pleased that NBC executives decided on our venue as a place to film this episode. We know that our venue has the expansive space, aesthetic, and staff capabilities to deliver the production requirements and professionalism required to host a show on such a grand scale as 'Celebrity Apprentice.'"

Those that missed the airing of "Off The Hook" can see Midtown Loft and Terrace and the episode in full by visiting www.nbc.com/the-apprentice/video/off-the-hook/1316210.

Midtown Loft and Terrace is an upscale venue in the heart of New York City in Midtown Manhattan, offering two distinctly elegant spaces: Midtown Loft and Midtown Terrace -- at one exquisite address. Our history of providing the finest quality of service and attention to detail has given us a reputation of being a few steps above the rest. We are used for countless parties, weddings and corporate events. The Terrace has a 360-degree view of the Manhattan skyline, featuring fantastic panoramas that include the Empire State Building and the majestic Marble Collegiate Church.

Contact Information

  • Contact Information:
    Midtown Loft and Terrace
    267 5th Avenue
    New York, NY 10016
    (888) 435-4979
    www.midtownloft.com