SOURCE: Premier Holding Corporation

December 12, 2013 08:30 ET

Premier Holding Corporation Announces the Launching of Its Sales Training Program for Energy Efficiency Experts

This New Sales Training Tool Enables Rapid and Comprehensive Training for New and Existing Resellers of PRHL's Proprietary Technology, the E-Series Lighting Control

TUSTIN, CA--(Marketwired - Dec 12, 2013) - Premier Holding Corporation (OTCQB: PRHL) today announced that its subsidiary, Energy Efficiency Experts (E3) is launching its new sales training program for its proprietary E-Series technology. This sophisticated sales training program is for the entire sales channel of the E-Series lighting control from PRHL, and includes electronic and web-based tools, modifiable collateral material, portable demonstration units, and live, hands-on instruction to better enable its expanding sales force to professionally perform this consultative, prescriptive sales effort.

"The E-Series technology is the perfect efficiency solution for those clients who have high-bay, or high-mast HID lights, where HID is currently the most efficient lamp on a lumens per watt basis in these applications, and a practical cost-effective alternative to LED," said President and CEO of Premier, Randall Letcavage. He adds, "The E-Series technology makes these efficient lamps even more efficient at a fraction of the cost of LED. It simply connects in front of a bank of HID lamps creating serious savings without negatively effecting performance. Scaling up a national sales force to be able to specify the technology is a critical step in our aggressive expansion strategy." 

This Sales Training Program is being delivered to hundreds of independent, internal and alliance resellers including, among others, Muni-Fed Energy, Nor-Cal Reps, and Western Glass.

"In specifying lighting upgrades or retrofits, it is critical to offer the right choices for the client's unique facility, operational needs, and budget. This program enables our resellers to assess, specify and calculate the value proposition for the E-Series technology and compare it to other options so the customer can make an informed decision," said PRHL Vice President Lawrence Young. He adds, "This program furthers arms our talented sales channel to offer more versatile solutions than any other lighting specifier. They are able to quickly determine where and when the E-Series upgrade to their existing lighting system is the practical solution... and if not, E3 has access to all other retrofit technology options. This program enables our sales channel to provide our clients more and better choices than anyone else."

The program was spearheaded by Vice President Young, who oversees the E3 Subsidiary for PRHL and has decades of international and technical training experience, including being a founding member of MOLI, the Microsoft Online (training) institute in Redmond, Washington.

Premier Holding Corp. Safe Harbor
This press release contains certain statements that may include "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects," "anticipate," "optimistic," "intend," "will" or other similar expressions. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website at All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under applicable securities laws, the Company does not assume a duty to update these forward-looking statements.

About Premier Holding Corporation
The Company provides financial support and management expertise, which includes access to capital, financing, legal, insurance, mergers, acquisitions, joint ventures and management strategies. The Company's mission is to acquire clean technology companies and/or green products and services that are accretive and that can be seamlessly integrated and utilize the overall economics of such products and services for the benefit of its customers. Through subsidiaries we offer renewable energy production, energy efficiency products and services to commercial middle-market companies, Fortune 500 brands, developers and management companies of large-scale residential developments. Additional integrated business offerings include direct energy services as power purchase agreements (PPAs), energy financing and leasing of generation programs in urban and rural real estate environments, lighting efficiency systems and refrigeration systems. For more information visit PRHL Investors Relations:

About Energy Efficiency Experts (E3)
E3 is an Energy Services Company (ESCO) formed by PRHL to provide the best of breed solutions to its clients by utilizing proprietary technologies and high level industry relationships. By maintaining a "product agnostic" approach, E3's experts will prescribe the best solution for the unique circumstances of its clients after careful survey and analysis. Through its ever-growing acquisitions and alliances, E3 strives to provide the most current, and fully-vetted solutions in energy generation and energy reduction technologies, as well as management tools which capture the client for future opportunities. Recent acquisitions include Active ES Lighting Controls technology and The Power Company. Strategic alliances include Orion Energy Systems, Muni-Fed Energy, Nor Cal Reps, Western Glass and Restoration and Tinting, and Energy Innovation Enterprises. These alliances further advance E3's business strategy of providing only those technologies that have proven themselves in the field in both technical sophistication/reliability and financial justification. For more information visit:

Contact Information

  • For more information contact:

    Green Arrow Consulting

    Connie Absher