Premier Holding Corporation Announces New Deregulated Power Supplier Subsidiary: American Illuminating Company (AIC)

TUSTIN, CA--(Marketwired - Jul 20, 2016) - Premier Holding Corporation (OTCQB: PRHL) announces that it is in preparation to launch operations of its recently acquired FERC-licensed supplier of deregulated energy, American Illuminating Company (AIC), the timing to coincide with the impending FERC recognition of the transfer of ownership. As previously reported, this acquisition is designed to accelerate dramatic growth and long term stability.

This recently acquired supplier puts the company in a position to grow top line revenues 8-10 times higher from the same sales being performed by the company as well as increasing profits by supplying the power to its current business of reselling or brokering power. This new company will capture additional profits generated by buying power wholesale for retail sale. This improved performance is from "same sales" efforts being performed by the company and does not include the recruitment of outside resellers that the company anticipates will sell for the supplier as well. In addition, the company will provide services beyond the scope of many other suppliers by allowing them access to its custom-made technology: ESP (Energy Services Portal), which provides an end-to-end system for selling, tracking and accounting deregulated power. This proprietary sales portal will streamline sales efforts, enforce compliance, and increase productivity.

PRHL's Chairman and CEO Randall Letcavage stated, "As we launch AIC as our power suppler it will serve as the 'anchor' for PRHL's business plan to increase revenue and generate profits from all of its various subsidiaries by offering and integrating its entire suite of products and services to its ever expanding database of satisfied customers. This action takes us one step closer to our larger strategic plans which we believe will have a positive effect on shareholder value."

About Premier Holding Corporation

Under the corporate motto, "Everything Energy," Premier is focused on acquiring, expanding and integrating energy companies as synergistic enterprises. The Company accumulates residential and commercial clients in deregulated markets and cross sells energy and energy efficiency products and services, maximizing profit potential and minimizing cost of client procurement. In addition, Premier Holding provides top line management and financial support, which includes access to capital and management strategies and support. Additional integrated business offerings include direct energy services as power purchase agreements (PPAs), energy financing and leasing of generation programs in urban and rural real estate environments, lighting efficiency systems and smart building and building integration technologies. For more information, visit PRHL Investors Relations www.prhlcorp.com.

Premier Holding Corp. Safe Harbor

This press release contains certain statements that may include "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects," "anticipate," "optimistic," "intend," "will" or other similar expressions. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website at http://www.sec.gov. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under applicable securities laws, the Company does not assume a duty to update these forward-looking statements.