SOURCE: Premier Holding Corporation

May 20, 2014 08:15 ET

Premier Holding Corporation Announces Reciprocal Nationwide Reseller Agreement With SmartSense LED

SmartSense LED Agrees to Offer PRHL's E-Series Lighting Power Controller for HID Lights and PRHL Now Offers SmartSense LED Lamps

TUSTIN, CA--(Marketwired - May 20, 2014) - Premier Holding Corporation (OTCQB: PRHL) today announced that it has signed a Reciprocal Resellers Agreement with SmartSense LED, whereby SmartSense will have the opportunity to quote on select projects from PRHL's Subsidiary Energy Efficiency Experts (E3), and in return SmartSense will offer PRHL's proprietary E-Series Lighting Power Controls for HID lights. Indeed, SmartSense is already working on several E3 prospects and is available to assist on the 1,500 commercial clients to whom The Power Company ("TPC," another PRHL subsidiary) has previously sold deregulated power.

SmartSense LED provides a wide array of standard and custom high quality LED lamps at a lower cost due to its relationship with ATG Electronics Corp, an international manufacturer of LED lamps. Their massive product offerings and available inventory allow them to be readily responsive to customer demands. It is also noted that ATG Electronics owns the most recognized brand in the world for retrofitting conventional lights with LEDs, and is a strategic partner of Phillips, the CREE LED University Program, and Samsung LED enterprises.

The proprietary, patented E-Series Lighting Power controller is designed to be an inexpensive upgrade making existing HID lamps more efficient, typically achieving 25-30% power savings without the need for individual lamp replacement or retrofit. In addition the product improves lamp and ballast life, as well as the mean-lumen performance of the lamp. Highly regarded, veteran general contractor Mr. Mark Dunnett was added earlier this year as President of E3 to significantly grow the business.

CEO and President of Premier Randall Letcavage stated, "This relationship with SmartSense LED further increases our offerings, and greatly expands the available solutions in pursuit of our strategy of providing 'Everything Energy' to our clients. This cross-selling relationship is a win/win/win; we now provide more solutions to our clients, SmartSense expands the sales base for our E-Series product, and the client wins with more options to choose from for energy savings."

Kevin Sullivan, Vice President for SmartSense LED, stated, "Although our primary efforts are to sell our wide array of proprietary LED lamps, our responsibility is to our customer. So, for whatever reason they are unwilling to make the commitment to LED at this time, the E-Series product from PRHL allows us to meet our client's needs and provide them the solution they want to save them money on their existing HID lamps. And, we will be there for them down the road when they are ready for another solution."

Premier Holding Corp. Safe Harbor
This press release contains certain statements that may include "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects," "anticipate," "optimistic," "intend," "will" or other similar expressions. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website at All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under applicable securities laws, the Company does not assume a duty to update these forward-looking statements.

About Premier Holding Corporation
The Company provides financial support and management expertise, which includes access to capital, financing, legal, insurance, mergers, acquisitions, joint ventures and management strategies. The Company also intends to acquire clean technology companies and/or green products and services that are accretive and that can be seamlessly integrated and utilize the overall economics of such products and services for the benefit of its customers. Through subsidiaries we offer renewable energy production, energy efficiency products and services to commercial middle-market companies, Fortune 500 brands, developers and management companies of large-scale residential developments. Additional integrated business offerings include direct energy services as power purchase agreements (PPAs), energy financing and leasing of generation programs in urban and rural real estate environments, lighting efficiency systems and refrigeration systems. For more information visit PRHL Investors Relations:

About SmartSense LED
SmartSense LED is dedicated to helping its clients keep operating costs under control all while being responsible stewards of the environment. At SmartSense LED we believe there is a better way. At SmartSense LED we like to say that "the only thing you need to know about LED Lighting in our phone number." The reason we say this is because no matter if you are a LEED AP with tons of experience with lighting or you are a business owner / project manager looking to save money and increase employee attraction / retention from the time you dial the phone we handle the rest. We come to your facility, do an energy audit, find out what solutions will work best, and even do the installation.

About Energy Efficiency Experts (E3)
E3 is an Energy Services Company (ESCO) formed by PRHL to provide the best of breed solutions to its clients by utilizing proprietary technologies and high level industry relationships. By maintaining a "product agnostic" approach, E3's experts will prescribe the best solution for the unique circumstances of its clients after careful survey and analysis. Through its ever-growing acquisitions and alliances, E3 strives to provide the most current, and fully-vetted solutions in energy generation and energy reduction technologies, as well as management tools which capture the client for future opportunities. Recent acquisitions include Active ES Lighting Controls technology and The Power Company. Strategic alliances include Orion Energy Systems, Muni-Fed Energy, Nor Cal Reps, Western Glass and Restoration and Tinting, and Energy Innovation Enterprises. These alliances further advance E3's business strategy of providing only those technologies that have proven themselves in the field in both technical sophistication/reliability and financial justification. For more information visit:

About The Power Company (TPC)
The Power Company USA, LLC is a professional energy services firm offering brokerage and consulting services with a progressive and unique perspective on energy management based in Chicago, Illinois. Their mission is to assist companies in reducing and managing their electricity expenses. Their diverse portfolio of energy providers, transparent pricing, and unparalleled industry experience offers customers the freedom of exploring all of their options for choosing the best plan and provider. Operating in all currently deregulated states, including Texas, New York and Illinois, TPC and its partners/suppliers have provided an invaluable service to its clients. Their team has consulted and/or serviced such prominent companies, organizations and governmental entities such as: The City of Dallas, Ralcorp, Choice Hotels, Apex Hospital Systems, Mercedes Dealerships, Leona's Restaurant Group, McDonald's, and many others. Because of the large amount of business transacted and their long-standing relationships with Regional Energy Suppliers, TPC is assured to provide the most competitive prices in the industry. For more information visit:

Contact Information

  • For more information contact:
    Connie Absher
    (949) 260-8070