Afexa Life Sciences Inc.

Afexa Life Sciences Inc.

April 07, 2009 15:56 ET

Premier Jean Charest Receives COLD-FX Vancouver 2010 Pin in Honour of Quebec's Champion Figure Skater Joannie Rochette

THE PIN IS NAMED THE "JOANNIE PIN" AND WAS STRUCK BY THE MAKERS OF COLD-FX, THE OFFICIAL COLD AND FLU REMEDY OF THE 2010 WINTER GAMES TO RECOGNIZE HER ACHIEVEMENTS

QUEBEC CITY, QUEBEC--(Marketwire - April 7, 2009) -

A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.

Quebec Premier Jean Charest today received the first COLD-FX Vancouver 2010 pin struck in honour of Quebec's Champion Figure Skater Joannie Rochette. The unique pin is named - the "Joannie Pin" and was produced by the makers of COLD-FX, the Official Cold and Flu Remedy of the Vancouver 2010 Olympic and Paralympic Winter Games.

The pin was designed to recognize Joannie Rochette's achievements on the ice and is the only 2010 pin named after an individual athlete. On March 29th she was awarded a silver medal at the World Figure Skating Championship in Los Angeles ending a 21 year drought for Canada at the most important event outside of the Olympic Games.

She has become the hottest news in figure skating on the North American Continent grabbing newspaper headlines and racking up feature spots on TV interview shows on both sides of the border like Entertainment Tonight and Quebec's most popular TV show, "Tout le monde en parle".

Of her presentation Joannie says, "The premier called me after my win in Los Angeles. I was so thrilled. I wanted to give him something special so I decided to give him this pin which was designed to honour me, but really it honours all Quebec figure skaters and their energy, dedication, devotion and the sacrifices they make to pursue this wonderful sport."

She adds, "I just hope to inspire young girls who want to achieve big things in skating and make them believe it's possible."

Finding financial support for Olympians is often a challenge and Joannie says COLD-FX approached her to become her sponsor when she needed financial help the most. She says "We fill out sponsorship forms all the time and get nothing. It's not easy to get sponsors when you're in amateur sports and I'm happy to have COLD-FX support me." The Company's offer of support came to her as a surprise and after she had used COLD-FX on a barnstorming tour of Europe. She says, "The whole trip, I took the stuff and never got sick. I am so happy to be working with COLD-FX. It is never a good time to get sick and if I can do something to prevent that from happening, I will."

In mid-April, she will be in Japan to participate in a major competition and on April 23, she will join the Stars on Ice Canadian tour in Halifax ending in Vancouver in May.

COLD-FX says the "Joannie Pin" is one of seven pins that have been struck to honour Olympic sports. One of them is the only 'action' pin that will be available during the 2010 Winter Games and features a 'goalie' of the Canadian Gold Medal Hockey Team who 'moves' to protect his goal from all comers.

COLD-FX announced last month that it will be providing $1 million worth of COLD-FX to athletes training at Centre National Multisport Montreal and Canada's six other training centres for Olympians.

About Afexa Life Sciences Inc.

Afexa Life Sciences Inc, founded in 1992, strives to transform people's lives to be healthier and happier by focusing on prevention and recovery through the use of evidence-based, naturally derived health products. The Company's lead product COLD-FX strengthens the immune system and is widely used as a leading over-the-counter remedy for helping to prevent and relieve cold and flu infections. COLD-FX has been approved by Health Canada and continues to rank as the # 1 selling cold and flu remedy in Canada. For more information: www.afexa.com.

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Contact Information

  • Afexa Life Sciences Inc.
    Media contacts:
    Marie-Christine Choiniere Toupin
    Directrice Executive, Marche du Quebec
    (514) 758-0455
    Email: mchoiniere@afexa.com
    or
    Afexa Life Sciences Inc.
    6800 Cote-de-Liesse, Suite 302
    St-Laurent, Quebec, H4T 2A7
    (514) 739-1656 or Toll Free: 1-888-739-1656
    (514) 739-1757 (FAX)
    Website: www.Finilerhume.ca