SOURCE: Premier Mounts

Premier Mounts

November 19, 2015 10:00 ET

Premier Mounts and Reflect Integrate High-Impact Digital Signage Into Nebraska Furniture Mart's 562,000 sq. ft. Store in Texas

Premier Mounts Provides Solutions for 14 Unique Digital Experiences Throughout the Superstore's Retail Space

FULLERTON, CA--(Marketwired - November 19, 2015) - Premier Mounts, an internationally recognized leader in the design and manufacture of innovative A/V mounting solutions, has partnered with Reflect Systems, a full-service provider of out-of-home digital media solutions, to integrate high-impact and branded digital signage throughout Nebraska Furniture Mart's new location in northern Texas.

This new Nebraska Furniture Mart store has a retail showroom spanning 562,000 square feet, and the goal of this project was to enhance the customer experience by providing a completely immersive brand experience, and not lose them in an overwhelming maze of products. They reached out to Reflect and Premier Mounts to design and integrate 14 unique digital experiences for nearly 60 displays throughout the store to achieve these goals.

Content Around Every Corner

The NFM digital experience begins the moment customers walk through the entrance to the store and expands through every department. Some of the digital signage solutions include:

  • A two-story Tree House with 40" displays mounted to its trunk
  • Interactive displays in the KitchenAid area to browse product line options
  • A 3x3 video wall that displays entertaining & vibrant images related to Texas
  • Interactive displays throughout the Appliance Salon and Center Sales areas to speed selection of models
  • 3x1 video walls above escalators showing ads and entertainment
  • See side bar for images of these digital signage solutions

"When faced with a project of this magnitude, it's critical to engage with Partners who can provide creative solutions that speed up the install process, and maximize ROI for the end-user," said Charles Thornhill, Senior Systems Engineer, Reflect. "Premier Mounts was able to provide a fast turnaround time on both stock and custom solutions, and really engaged with us to make sure that we had all of the tools we needed for a successful integration."

A fully detailed version of the Nebraska Furniture Mart Case Study is available here.

About Premier Mounts

An internationally recognized leader in the development and delivery of innovative mounting solutions for more than 38 years, Premier Mounts aims higher by providing state-of-the-art, top-quality mounting systems for A/V installations in any setting, no matter the challenge. Premier Mounts is always at the forefront of the industry, working in advance with OEM display manufacturers, to ensure that their designers, engineers and standard products stay ahead of the curve on tomorrow's installation technology. From universal to semi-custom and fully custom solutions, Premier Mounts is committed to providing insight to produce a better end experience for the users, provide longer life for the installation, and deliver a better total cost of ownership. For more information on Premier Mounts, please visit, or call 800.368.9700.

About Reflect Systems

Reflect is a full-service provider of digital brand media solutions with nearly 15 years of experience helping companies maximize sales and strengthen brand loyalty, while enhancing the experience. From the inception of the digital media movement, Reflect has been at the forefront, creating brand experiences that have set the standards and trends for the rest of the industry. With the experiences gained from launching and supporting some of the largest digital media networks in North America, including Best Buy, GameStop, Target and Verizon Wireless, Reflect guides clients through the challenging process of researching, planning, piloting, deploying and operating digital media networks. For more information on Reflect Systems, please go to

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