SOURCE: Premier Traveler

Premier Traveler

October 04, 2012 16:42 ET

Premier Traveler Launches New Services

Travel Magazine Creates Online Booking Engine, Innovative Readership Community

NEW YORK, NY--(Marketwire - Oct 4, 2012) - Premier Traveler, the new glossy magazine read by affluent world travelers, announces a variety of new services. From launching its own booking engine, to unveiling the highly anticipated results of its groundbreaking readers' choice survey, Premier Traveler not only updates, but breathes new life into the global business and leisure travel category.

Following its August 2, 2012 launch, the magazine introduces Premier Traveler Concierge, a digital booking engine. Backed by a Price Meet-or-Beat Policy, the Concierge guarantees best rates and up to 60 percent savings on airfare, accommodations, car rentals, vacation packages and vacation homes. Unlike other online travel agents, Concierge users can still accrue third party loyalty points. As a special introductory offer, new subscribers to the print edition will receive a $100 credit towards air travel bookings on Premier Traveler Concierge, which can be used in conjunction with the unparalleled Price Meet-or-Beat Policy.

"We wanted to find a fresh way to serve our community," commented Adam Rodriguez, Executive Director, Premier Traveler. "We are extremely dedicated to our readers, and always looking for new ways to communicate with them, meet their needs and exceed their expectations."

Part of Premier Traveler's commitment to an open dialogue with readers is its online forum, weekly e-newsletter (Premier-e), regular reader questionnaires and dedicated social media channels. The magazine staff corresponds regularly with readers via email, telephone, traditional mail and social media to answer questions, hear concerns and even share travel tips.

"Reader feedback is an integral part of our model," said Editor-in-Chief Ally Miola. "We take their opinions, their letters, their calls, their tweets and their Facebook comments, and we use it to shape our content." Recent topics addressed via these channels included bed bugs, elder care and discrimination on the road.

In addition, the magazine's innovative readers' survey, Best of 2012, polled over 10,000 readers for their picks of top global travel providers. Two revolving versions of entirely open-ended questions were used to ensure truly authentic feedback. Results will be announced at a gala event on November 8 at the glamorous Sofitel Los Angeles in West Hollywood, CA. 

The November gala inaugurates Premier Traveler's fundraising drive to benefit The Ronald McDonald House of New York. The ensuing online auction of big-ticket items such as airline tickets, hotel stays and cutting-edge travel technology will run January 15 to March 30, 2013, and will be held at

Premier Traveler's executive and editorial team bring over twenty years of travel and media experience to the vibrant new magazine. The September/October 2012 launch reunited Miola and Rodriguez with publishing veterans Linda Vaughan, Janet Forman, Jake Porter and Yon Joo Choi. The next issue will take readers from the arid deserts of Qatar to the verdant terrain of Scotland, with a special feature on the Best of 2012. It hits newsstands November 9.

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