SOURCE: JARP Publishing


August 14, 2013 10:20 ET

Premier Traveler Magazine Dives Into Its Latest Issue With a Focus on Hotels

NEW YORK, NY--(Marketwired - August 14, 2013) - Fans of Premier Traveler's (PT) in-depth reporting on the state of both First Class and Business Class travel this past spring are sure to be pleased with the magazine's latest issue, which focuses on another fundamental element for frequent travelers: hotels.

"Together with airlines, hotels are the most important aspect of travel," said Editor-in-Chief Ally Miola. "Our readers count on us to look into the amenities, services and conveniences that hotels offer to business travelers, because where they hang their hats at night can have a huge effect on their performance at the next day's meeting or conference."

Classic hotels that are staying on top of their game - the glamorous Ritz-Carlton Montreal, the stylish National Hotel in Miami and the superlative Dan Hotel in Tel Aviv - are featured in an article by Janet Forman, whose writing brought PT kudos from the Society of American Travel Writers earlier this year. Along with an in-depth contemplation of these timeless hotel classics, Forman etches a sketch of readers' preferences and pleasurable experiences at their favorite hotels around the world.

"Knowing what is available at the hotels where I'm traveling for business is one of the most important things to me. The flight doesn't last as long as the nights in a hotel without enough hot water, for instance," explained one reader. "I rely on the reports and reviews in PT to help guide me to the places that will make my stay a memorable one - in a good way."

To round out the hotel inspection, top executives from three high-end hotel chains - Park Hyatt, Starwood Latin America and Hilton Hotels & Resorts - give insiders' views to what's up and coming with their distinctly individual brands; and Priority Club Rewards explains not only why it's changing its name to IHG Rewards Club, but reveals the inner workings of its global hotel loyalty program and the positive changes the new moniker will herald.

But that's not the end of it. More hotel information resides in the regular Insider Reviews, which evaluate properties both domestic and abroad, while the ever-popular Travel Bites and Cheers columns cover various hotel food and beverage offerings. Destination reports in this issue land readers in lovely Philadelphia, bustling Berlin and health-conscious Okinawa, as well as Ecuador, an adventurous haven for corporate meetings. Meanwhile, an additional feature takes armchair travelers around the world to all the destinations preferred by Hollywood filmmakers, with an inside look at what gives certain places such star appeal.

All of the handy regular segments beloved by readers - News Flash, Hotel and Airline Updates, Tech Talk and Joel's Corner - are filled with tidbits of information that keep travelers on their toes, and there's even a little something extra this time around: Indulgences, filled with exceptional items that can provide a luxurious touch for road warriors with a taste for the finer things. 

By listening to readers and responding with the information they need and want, PT is finding that its readership is growing with every issue. Invitations for subscribers to communicate with the magazine are presented in various ways - and people are taking up the call, with feedback found throughout all of PT's mediums.

"I save every issue," said one subscriber. "And I'm not a saver, typically. But there's so much good information in each one that I can't bear to throw it away. There's great stuff online, too. So now I have two magazine collections - National Geographic and Premier Traveler. Thanks to the airline issues, I know which aircraft I'm going to be on and what amenities I can expect. With this issue, I've got my hotels already picked out. I'm ready for my next trip!"

"Frankly, we're always pleasantly surprised and extremely pleased at the reactions we're getting," chirped Miola. "We love hearing from our readers. It lets us know what we're getting right."

"We have our readers to thank for our ongoing focus: They're what keeps us going," added PT Director, Adam Rodriguez. "And we're going to keep it up, mark my words!"

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