SOURCE: Maven Networks

November 28, 2005 08:10 ET

Premiere Radio Networks Partners With Maven Networks to Deliver Video Segments of "The Rush Limbaugh Show" Direct to Video-Enabled iPods and PCs

Reaffirms Media Companies' Embrace of Direct Delivery of Video Content to PCs and iPods

CAMBRIDGE, MA -- (MARKET WIRE) -- November 28, 2005 -- Maven Networks, Inc., a leading provider of broadband video publishing and delivery solutions that generate new revenue streams for content providers, today announced that Premiere Radio Networks, the syndication arm of Clear Channel Communications (NYSE: CCU), will be using Maven's software platform to provide 60-second video segments of its popular "The Rush Limbaugh Show" in both video-enabled iPod and PC playback formats to subscribers of the "Rush 24/7" premium content service.

Starting the week of December 12, dedicated Rush fans can view "The Morning Update" 60-second video segments on their iPod or PC. With today's news, Premiere Radio Networks becomes the first major radio broadcaster to embrace direct delivery of promotional video to the new iPods. Premiere already delivers nearly one million broadcast hours of Rush Limbaugh podcasting content each week directly to subscribers using Maven Networks' platform and the global digital media delivery platform from Akamai Technologies (NASDAQ: AKAM).

Premiere's move also reaffirms media companies' commitment to delivering content directly to a wide variety of devices. With consumer insistence for on-demand media -- what they want, when they want it, where they want it -- at an all-time high, the need to reach beyond traditional broadcast media has soared. Maven's software platform allows Premiere to give subscribers anywhere, anytime access to a vast collection of Rush Limbaugh content and preserves the Rush Limbaugh brand throughout all media.

"Rush Limbaugh has always been on the cutting edge of new technologies including today's support of video podcasting," said Brian Glicklich, vice president, Interactive, Premiere Radio Networks. "Rush and his website are redefining the choices listeners have in how, when and where they receive his radio program. The Maven platform allows us to deliver a seamless user experience across a variety of media, while extending Rush 24/7 branding. It also allows us to effortlessly handle authentication, delivery and tracking."

Maven's is the only platform available today that can deliver full-screen, highest-quality video for PCs and Internet-connected TVs, then seamlessly format and synchronize the same content for iPods and other portable video devices like Sony PlayStation Portables (PSPs). Video content is optimized for playback on all devices, avoiding the grainy images that result from using a television or PC to watch video optimized for a 2.5-inch screen. Akamai's digital media delivery platform ensures there is a secure, scalable, and reliable network to globally deploy Premiere's video podcasts.

Premiere Radio's iPod news is in keeping with a recent report by Forrester Research on the impact of recent VoD initiatives on consumer consumption of digital media, including the video iPod. "With diverse TV distribution, brands matter more than broadcasts," Jim Nail and Josh Bernoff, Forrester analysts, cite in their conclusions. "iPod and online video will reveal their untapped promotional potential." (ABC/iTunes Cracks Open the TV VoD Business Model/ November 7, 2005)

"As traditional broadcasters watch consumers' real-time media viewing patterns shift, they are following their audiences onto a variety of Internet-enabled consumer platforms," said Hilmi Ozguc, CEO of Maven Networks. "Maven's platform gives content providers a streamlined way to deliver high quality video experiences directly to consumers across multiple platforms simultaneously while building new revenue streams for the future."

About Maven Networks

Maven Networks provides broadband video technologies that unite the visual impact of television with the interactivity and measurability of the Internet. Maven's end-to-end video publishing, delivery and management platform generates new revenue streams for content providers and builds deeper customer relationships for marketers.

The company's products, the Maven Media System and Maven Intelligent Delivery System (IDS), are used by world-class customers, including 20th Century Fox, Sony Pictures, Atom Films, Clear Channel Communications' Premiere Radio Networks, Nordstrom, EMI Virgin Records, General Motors, Pepsi and A&E Television Networks International, to deliver more engaging HD video experiences. More information about Maven can be found at www.maven.net.

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