SOURCE: nFusion



January 06, 2016 10:00 ET

Premium Footwear Brand HELM Boots Selects nFusion to Lead Its Integrated Media, Content and Influencer Marketing Strategy

Agency of Record Selection Based on nFusion's Content Marketing, Media and Influencer Marketing Capabilities

AUSTIN, TX--(Marketwired - Jan 6, 2016) - nFusion, the agency partner for modern marketers, today announced it has been chosen by premium American-made, fashion footwear brand HELM Boots as its agency of record. The agency will leverage paid media and content marketing through an influencer strategy to reach and engage potential customers at every stage, from intent-to-buy and brand consciousness, to purchase-intent and online shopping or in-store experience.

Headquartered in Austin, Texas, HELM quickly catapulted from regional cult brand to coveted status on the national stage in a very short period of time, as the footwear became popular in dozens of cities across the U.S. and has drawn attention from publications including: Men's Journal, Esquire, Rolling Stone and others.

Matt Huser, Managing Director, nFusion points out, "Austin is unmatched in its environment of creativity and entrepreneurialism and we are honored to be part of it. We're fortunate to partner with a home-grown brand like HELM. HELM has a unique story to tell. It's one of the only American-made brands that you can say is globally fashion-forward. Our approach of leveraging content to connect with influencers and consumers will drive sales for HELM. Our goal is to keep HELM a "discoverable" brand for those consumers who influence their tribes. This brand is about to blow up."

HELM's relationship with nFusion charges the agency with highlighting the company's core strengths, partnering with HELM's internal creative department to develop breakthrough creative in the highly competitive retail category and connecting the brand in new ways with a growing audience that is both savvy, hard-to-impress and fragmented.

"We chose nFusion because of its nimble approach to marketing and proven ability to drive sales," said Joshua Bingaman, Founder of HELM Boots. "Their personalized, thoughtful approach is really in line with our brand philosophy and they truly understand the unique way our audience is influenced. nFusion's expertise will be paramount to our growth as we expand to other markets and extend our product line."

Work began with HELM in early November.

To learn more about how nFusion can accelerate your modern marketing, contact

About nFusion:
nFusion is the agency for today's modern marketer. We know that customers expect relevant, personalized content at each touch point, regardless of time of day, device or location. Our unique approach to understanding customer behavior and how to create holistic experiences that drive results has driven recent growth with new client engagements with companies such as Google, Bruegger's Bagels and Sitecore. Other clients include SanDisk, BJ's Restaurants and Samsung. nFusion is proud to have been recognized by Ad Age as Small Agency of the Year in 2014 and winner of a Gold Effie in 2015. Follow nFusion on Twitter, LinkedIn, Facebook or the agency website.

About HELM Boots:
HELM Boots was founded in 2009 by Joshua Bingaman in Austin, TX. HELM makes classic American boots for men. HELM Boots are made in the USA, handcrafted from domestic leather goods and materials. Each pair of boots features the highest quality leathers sourced locally and from small manufacturers whenever possible and assembled into classic styles. The price point reflects the caliber of materials, careful construction and longevity of the product life.

Contact Information

  • Press Contact:
    Cassady Nordeen
    Blast PR on behalf of nFusion
    Email Contact

    Emily Burkle
    Elle Communications on behalf of HELM Boots
    Email Contact