October 10, 2012 16:30 ET

Preparing For the Road Ahead

Ensuring Your Vehicle is Ready for a Canadian Winter

LOUISVILLE, KENTUCKY--(Marketwire - Oct. 10, 2012) - Canadians know better than anyone that when winter rears its ugly head, driving worries increase as road conditions worsen. Ice, snow and rain - as well as other drivers - are elements out of our control, so preparing your vehicle for the winter roads ahead is vital when looking to manage this treacherous season.

The Importance of Tires

A driver's best defense against the elements is to start by ensuring that the current tires on your vehicle are either winter tires (tires with a stronger grip, allowing them to have better traction when stopping on ice) or snow tires. Winter tires give your vehicle the best possible contact between your vehicle and the road, according to the Rubber Association of Canada. Make sure your tires are changed around at the beginning of the season before the temperature drops below 7°C degrees -- though there may not be any visible signs of snow, road hazards such as black ice can form early and are difficult to identify while driving.

Ensuring your vehicle is equipped with winter or snow tires can significantly reduce your chances of being involved in a road collision. Research in 2011 from the Government of Quebec showed that the widespread use of winter tires has reduced road accident injuries by 5%.[1]

Despite this research, drivers who primarily live and travel through larger cities such as Toronto - where many streets are regularly cleared of snow - have opted for all-season tires. Many drivers do this to avoid the bi-annual changeover, but in doing so lose the increased traction that come with winter tires. Changing your tires when the temperature drops is a simple way to protect you and your family this season, an authorized tire retailer that carries trusted winter tire names such as Firestone can help you quickly and easily change your tires, helping you take this step towards safety.

Where do I start?

If you are currently looking for winter tires or snow tires for your vehicle, start by visiting or your local Firestone authorized tire retailer. Firestone's website contains a "Tire Advisor" that will help you select tires for your vehicle, or the trained professionals at an authorized retailer can easily assess your vehicle and accurately determine the appropriate winter tires for your driving style and needs.

About Firestone

The Firestone Tire and Rubber Company (better known as Firestone Tires) started in 1900 in Akron, Ohio, USA. More than 110 years later, and since merging with Bridgestone Tires 20 years ago, Firestone remains a trusted manufacturer and marketer of a broad range of tires to address consumer, automotive, and commercial customer needs providing winter tires in a variety of markets. Visit your local Firestone authorized tire retailer to learn more about the tires that are right for your vehicle.

[1] "Winter Safety",

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