SOURCE: Mercent

Mercent

April 01, 2013 15:13 ET

Preparing for Google Enhanced Campaigns, Mercent Announces Audio and Presentation Availability for Latest Mercent Retail™ Webinar Event

SEATTLE, WA--(Marketwire - Apr 1, 2013) -  Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today availability of its audio and presentation slides from last week's March 28th Mercent Retail™ 2013 Webinar titled "Google Special Report: Preparing for Google Enhanced Campaigns." 

Recognized for its industry thought-leadership and expertise in retail eCommerce trends, technologies and news, Mercent addressed the latest changes in Google Enhanced Campaigns for Adwords and resulting impact to participating retail advertisers and their marketplace strategies. This included details on the newest feature changes Google is making to Adwords; anticipated strategic and performance impact on retail advertiser campaigns, (including paid search and product listing ads); and how attendees can leverage these changes to increase their competitive stature and online retail sales both online and off.

The full recorded presentation of Mercent's "Google Special Report: Preparing for Google Enhanced Campaigns" webinar, along with presentation slides are available publicly HERE.

Mercent's 2013 Mercent Retail™ Webinar Series is a monthly schedule of educational, eCommerce-focused webinars focused on helping large, enterprise-level retailers stay apprised of the latest industry trends and news and navigate, strategize and profit in the rapidly changing eCommerce market. Through these events, Mercent also speaks to its award-winning Mercent Retail™ technology -- a comprehensive channel management platform that gives retailers the power to reach more than 200 million customers with targeted products and improved placement on the most popular online marketing channels. Leading retailers like 1-800-Flowers.com®, HSN, L'Occitane and others engage Mercent to develop and expand its approach to marketing and selling their complete product portfolio across popular comparison shopping engines (CSEs), Amazon.com and Google Shopping. In so doing, these retailers can increase profit margins and accelerate their competitive stature in the rapidly shifting eCommerce landscape.

For additional event information or to learn more about Mercent's full product portfolio contact Mercent Sales directly at hello@mercent.com or 206-832-3971. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Mercent
Mercent ensures large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others are visible, competitive, and profitable wherever consumers shop. The company's Mercent Retail™ SaaS platform collects, tracks, optimizes and publishes retail's total merchandising offers, including catalog content, pricing, data and promotions across a broad network of digital advertising and eCommerce channels. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads,comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.

Contact Information

  • Mercent PR Contact
    Kristine Szarkowitz
    Email Contact
    Tel: 206-832-3900