SOURCE: Varolii


January 10, 2011 09:00 ET

Preparing Your Business for Today's Multi-Channel Customer -- a Varolii Webinar

SEATTLE, WA--(Marketwire - January 10, 2011) - Today's consumers use email, SMS text, web chat, mobile phones, and more to communicate -- and they expect you to be using these channels, too. Multi-channel communication is not only essential to customer satisfaction but is one of the most effective steps you can take toward improving customer retention.

In this complimentary Webinar, contact center experts, Lori Bocklund, president and founder of Strategic Contact, and Mary Cook, call center industry practice manager at Varolii, will provide insights on how to implement an effective multi-channel communication strategy.

WHEN: Thursday, January 20, 2:00 - 2:45 p.m. ET / 11:00 - 11:45 a.m. PT

WHAT: A complimentary Webinar highlighting the value of a multi-channel communications strategy. The Webinar will provide examples and insights that demonstrate:

  • Why newer channels are a must-have for customer satisfaction.
  • How to leverage the channels for proactive communications.
  • How to know which channels are best for your customers and communications.

WHO: Lori Bocklund, president and founder of Strategic Contact, is a widely recognized and respected expert in contact center strategy, technology and operations. Lori founded Strategic Contact in 2004 after spending nearly two decades in the contact center industry and working as a consultant for many years. Lori has also co-authored the highly applauded book, Call Center Technology Demystified, along with many papers, toolkits, and a highly rated training course on call center technology planning and design. Lori received her bachelor's in electrical engineering from South Dakota State University, and her master's in electrical engineering from George Washington University.

Mary Cook, call center industry practice manager at Varolii, provides companies with operational, contact center and CRM consulting services. Previously, Mary was a principal at The Call Center Intelligence Agency, providing expertise and interim management services for worldwide contact center operations for clients within the entertainment, communications, financial services, consumer product and service provider industries. Prior to that, she spent 10 years managing contact center operations for iQor, AFNI, Kuehne + Nagel and FTD. Cook earned her bachelor's degree in management and leadership from Judson University.


Contact Information

  • Media Contact:
    Jessica Kendall
    Edelman PR for Varolii
    Office: 206-268-2231
    Mobile: 210-859-6971
    Email Contact