SOURCE: Aberdeen Group

Aberdeen Group

September 08, 2011 10:05 ET

Presenter Lineup Announced for Aberdeen Group's 2011 Sales-Driven Marketing Leadership Summit

Presenters Include Senior-Level Executives From IBM, JDA Software, New York Life Insurance, Netezza, Yahoo!

BOSTON, MA--(Marketwire - Sep 8, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the presenter lineup for the 2011 Sales-Driven Marketing Leadership Summit: How to Enable and Validate Marketing's Role in Revenue Generation, taking place October 4-5 at the Seaport World Trade Center in Boston.

The event will address the challenges faced by today's sales and marketing organizations to adopt and manage a myriad of tools, technologies and methodologies to effectively manage and execute programs, all to maximize every opportunity generated by marketing for conversion to revenue by sales, despite reductions in headcount, budget and other resources.

"Marketing is increasingly metrics-driven, with corporate revenue considered the preeminent yardstick for success. As a result, marketing leaders are seeking closer alignment with Sales, and Aberdeen's research shows clear correlation between Best-in-Class performance and sales and marketing alignment," according to Trip Kucera, Senior Research Analyst for Aberdeen Group's Marketing Effectiveness and Strategy research practice. "Aberdeen's Sales-Driven Marketing Summit provides a peer-driven forum for the exchange of best practices and success studies that will give attendees real, actionable insight to closing the gap in sales-marketing alignment."

Presentation and session topics will include "Delivering the Revenue Equation as a Marketing Leader," "Collaborative Message Development throughout the Entire Marketing-to-Sales Lifecycle," "BI for the CMO: Best Practices in Leveraging Business Analytics for ROMI," "Times Have Changed-How Sales and Marketing Must Adapt to New Customer Buying Behavior," "From Sales-Driven Marketing to Marketing-Driven Sales: Using Engagement with Lead Management to Feed the Pipeline," and others featuring C-level and VP-level executives.

A sampling of featured presenters at the 2011 Sales-Driven Marketing Leadership Summit includes:

  • Douglas Hannan, Business Unit Executive, ibm.com Marketing, North America
  • Heather Loisel, SVP, Marketing, JDA Software
  • Michael Bellissimo, VP, Global Field Operations, Yahoo!
  • Will Pringle, VP of Worldwide Demand Generation, Netezza, an IBM company
  • Keri Brooke, VP, Marketing, Host Analytics
  • Fu'ad Butt, Corporate VP, Corporate Strategy Group, New York Life Insurance Company
  • Dan Marks, CMO, First Tennessee Bank

To view the full 2011 Sales-Driven Marketing Leadership Summit agenda visit http://summits.aberdeen.com/index.php/sdm/the-2011-sales-driven-marketing-leadership-summit-agenda.html

2011 Sales-Driven Marketing Leadership Summit sponsors include Corporate Visions, Inc., Factiva, and Harte-Hanks.

To apply for complimentary registration, visit http://vault.aberdeen.com/public/check-identity/summit/SDM4911294/event.aspx. Summit registration is complimentary for qualified end user executives and qualified members of the press. Vendors, service providers and consultants are not eligible to attend, except as Summit sponsors.

For information regarding remaining Aberdeen Summit sponsorship opportunities, please contact Amy Mclellan, Summit Sales Manager, 617.854.5268.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

(C) 2011 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com