The Economic Club of Canada

The Economic Club of Canada

January 26, 2011 16:12 ET

President & CEO of Amex Canada Inc to Address Economic Club

TORONTO, ONTARIO--(Marketwire - Jan. 26, 2011) - At the core of the calls for innovation is the need to improve customer service. This is all the more imperative as Canadians, in the aftermath of the recession, become more skeptical and savvy, questioning the value of their business relationships and wanting more value for their money. Whether it's through personal recognition or mobile convenience, the companies that serve their customers better are doing better and will so in the future. Indeed, Canadians not only now value service above price, they'll pay for that service. Yet despite this, many businesses have not yet adapted to this new imperative. American Express is at the forefront of many innovations around customer service, which are driving its growth around the world and particularly in Canada. These include new card products, new member experiences, new ways to communicate with members, and new markets. Central to all these innovations is the imperative to help our customers realize their potential – to let them get on with their lives, and at the same time, to help make part of their lives special. Our innovations are also driven by giving customers more than they thought they were getting as part of a broader strategy to grow our business by building relationships with our customers. This involves everything from creating a new service ethic in our front-line staff; to creating new cards that are not just targeted to highly-defined market segments, but that directly address the 'pain points' experienced by card-holders everywhere.; and to creating extraordinary new levels of personalized service for our Platinum and Black card holders. In other words, American Express is much more than just a card. Our experience -- where we have often been leaders, but sometimes late-comers -- holds lessons for every company.

WHO: Howard Grosfield
  President & CEO / President & GM
  Amex Bank of Canada / Amex Canada Inc.
WHAT: Address to the Economic Club of Canada
  "It's All About the Customer"
DATE: Thursday, January 27th, 2011
TIME: 11:45am-1:30pm
WHERE: The InterContinental Hotel
  255 Front Street West

Contact Information

  • To confirm your attendance or for more information about the
    event, please contact: The Economic Club of Canada
    80 Richmond St. West, Suite 501, Toronto, ON M5H 2A4
    416.306.0898 (FAX)