SOURCE: Atlantic Records

February 06, 2007 14:05 ET

Pretty Ricky and Eventful Launch 1,000 Demand Competition Giving Fans the Power to Shape Pretty Ricky's 2007 Tour

Chart-Topping Stars Pretty Ricky Promises to Perform in Every City That Gets Over 1,000 Fan Demands Using Eventful's Demand Service

SAN DIEGO, CA -- (MARKET WIRE) -- February 6, 2007 --, the leading global events web site, announced today that Bluestar Entertainment International / Atlantic superstars, Pretty Ricky, will route their 2007 tour based on where fans want them to go using the latest live performance phenomenon, Eventful Demand. The service is being used by thousands of performers including many of the most popular musicians and comedians. Eventful Demand empowers fans with the ability to influence where their favorite performers perform by creating grass-roots campaigns to "Demand" their favorite performers come to their town. Performers are then able to reach out to their Demanders to notify them that they are coming to town and offer ticket and merchandise sales.

On tour to promote the group's second album, "Late Night Special" -- which debuted at #1 on the Billboard 200 -- Pretty Ricky will be using the Eventful Demand service to let their fans compete for a stop on their tour. Once a city reaches 1,000 demands, Pretty Ricky will book the show. Fans anywhere and everywhere will be able to see the Florida-based foursome -- with total weekly sales of over 132,000, the album's explosive first week in stores gave the chart-toppers the biggest-selling debut of 2007 thus far -- live and in-person with just a simple click of a mouse.

"It is important that Pretty Ricky have accessibility to reach their fans," said manager Stephen Brush. "Eventful makes it so much easier to hit markets that tend to get overlooked since you know where the people are that want to see your act. Pretty Ricky has always been accessible via internet, phone and in person to their fans, and Eventful adds a great addition in the live performance field."

Eventful created the Demand service as a viral tool to help connect fans and performers across the globe. With the click of a button, Eventful Demand is transforming the touring market by empowering fans to influence the tours of their favorite performers and by enabling performers to make the best decisions about where to tour.

"Pretty Ricky and Atlantic Records have embraced Eventful Demand as a way to engage and empower their fans to shape their tour," said CEO Jordan Glazier. "We're excited to help connect them with their fans and sell out shows around the world."

Fans can log on to,, or to Demand a performance from Pretty Ricky in their town.

About Eventful, Inc.

San Diego-based Eventful, Inc. operates, the leading events website which enables its community of users to discover, promote, share and create events throughout the world. In addition to event discovery and promotion at, the company's underlying technology platform enables sharing, feeds and event data syndication to other websites, blogs, calendars and partners.

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