SOURCE: Premier Holding Corporation

August 09, 2013 11:25 ET

PRHL Announces Strategic Alliance With Nor Cal Reps

Nor Cal Reps Alliance Continues Premier Holding Corp. Build-Out of National Distribution Channels

TUSTIN, CA--(Marketwired - Aug 9, 2013) - Premier Holding Corp. (OTCQB: PRHL) (the "Company") today announced a strategic alliance with Nor Cal Reps, based in Moraga, Calif. Nor Cal Rep will promote Energy Efficiency Experts (E3) products and services to its national food services industry.

Nor Cal Reps, whose name belies its nation-wide client base that includes large supermarket chains, many high-end restaurants, casinos and food-manufacturing companies, has signed an agreement with Premier's subsidiary, E3, to promote, market and sell the company's entire line of energy efficiency products and services.

Van Sintchak, vice president of operations for Nor Cal Reps, said, "We look forward to working with Premier and E3 and their entire line of products and services. We think their products fit the needs of our customer base."

Nor Cal Reps represent products that are world leaders in their industries. For energy efficiency, they offer products such as industrial air curtains; strip doors; fabric ducts; radiant patio heaters; refrigeration equipment for foodservice and convenience stores; Thermo Recovery Filters™; foam insulation; the Intelli-Hood controls for commercial kitchen hoods; energy efficient walk-in coolers and freezers and insulated buildings; gas-fired water heaters and booster heaters; superior surge-protection devices; power factor correction; and solar power generation... and now the entire line of efficient lighting from E3, including its E-Series line of lighting power controls as well as all the other technologies E3 has to offer.

Randall Letcavage, president of PRHL, responded, "We are thrilled with this new relationship with Nor Cal Reps. Their relationship with their client base is excellent and maintains our strategy of working with those who have the best reputation in their industry. We already have a number of projects in the works with a number of their clients. Nor Cal Reps' strategy of providing an integrated solution to their clients matches our strategy and we are honored that they are adding our product line to complete their offerings."

About Premier Holding Corp.

The Company provides financial oversight and management expertise (which includes green building solutions, clean tech, energy efficiency) and access to capital, financing, legal, insurance, mergers, acquisitions, joint ventures and management strategies. The Company also intends to acquire clean technology companies and/or green products and services that are accretive, which can be seamlessly integrated, and utilize the overall economics of such products and services for the benefit of its customers. Through subsidiaries and/or divisions, we offer renewable energy production, energy efficiency products and services to commercial middle-market companies, Fortune 500 brands, developers and management companies of large-scale residential developments. Additional integrated business offerings include direct energy services as power purchase agreements (PPAs), energy financing and leasing of solar- and wind-powered generation programs in urban and rural real estate environments, lighting efficiency systems and refrigeration systems.

About Nor Cal Reps

Headquartered in Moraga, California, with five offices throughout the state, Nor Cal Reps is viewed as a valued consultant by both clients and principals, while working together as partners to achieve mutually productive results. Applying 100+ years of family experience in the Food Service/Beverage Industry, Nor-Cal Reps has gathered together a group of complimentary principles. In combination we offer VERY competitive prices on HIGH quality products. This all adds up to real VALUE to you and your customers. In addition, Van Sintchak is a member of ASHRAE. Long standing members of MAFSI (Manufacturer's Agents for the Food Services Industry) and MAFSI certified, and MANA (Manufacturers Agents National Association), Nor Cal Reps has long ago expanded its reach throughout the United States by both direct expansion and through alliances. For more information visit: www.nor-calreps.com

Premier Holding Corp. Safe Harbor

This press release contains certain statements that may include "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects," "anticipate," "optimistic," "intend," "will" or other similar expressions. The Company's actual results could differ materially from those anticipated in these forward- looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website at http://www.sec.gov. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under applicable securities laws, the Company does not assume a duty to update these forward-looking statements.