January 30, 2008 17:05 ET

PriceByText: 30-day Price Drop Alerts Over The Cell Phone Are Here-A Global First for Savvy Shoppers

Canada's Broadplay announces the world's first ever mobile price drop tool, giving consumers ultimate convenience and buying power

TORONTO, ONTARIO--(Marketwire - Jan. 30, 2008) - Broadplay (, a leading digital solutions company and founders of PriceByText ( have announced the arrival of Price Drop Alerts for all cell phone users. This new mobile technology-a global first- equips consumers to get the most from 30-day store price protection plans. Shoppers stay instantly in the know of price drops for items they just purchased, or would like to purchase from major retail establishments. All price drop alerts are automatically text messaged to the users' cell phones.

The data gathered for Broadplay's Price Drop Alerts is unbiased, unaffiliated and comes directly from Canadian merchant data feeds and information on retail websites. Their proprietary MMI system captures in real-time, product prices from major retailers that have an e-commerce presence. "We are embracing the full potential of text messaging and Short Message Service (SMS) technologies to put the power back into consumers' hands", says Broadplay president Marcus Anderson. "There are countless ways people are interacting with SMS technologies today, such as the voting processes on Canadian and American Idol. Broadplay has taken these technologies and moved them into the realm of business and lifestyle... to maximize value for the budget-conscious shopper."

Subscribers simply register online at to receive this text-message based service for 30-days. Users are charged one dollar only when they are alerted of a price drop. There is no charge for the service if the price has remained the same or increased over the thirty-day period. Users are notified at the end of the 30-days, and given the option to extend another 30-day Price Drop Alert for that same product.

Broadplay's Price Drop Alert announcement follows one month after their high profile launch of PriceByText, Canada's first-ever mobile text tool designed to provide Canadian shoppers with instant comparison prices and ratings on more than 350,000 products over their mobile phone. "With the versatility of our proprietary system we're using it to develop new approaches to simplify the shopping experience and strengthen consumers' buying power. Based on the user feedback so far, we are answering that need."

Founded in 2002, Broadplay is a digital solutions company that enhances consumer relationships through its innovative line-up of digital/wireless communications products. We continuously provide information to our clients for them to better understand their customer relationships using digital tools that fit seamlessly into their existing business model and marketing plan.

Contact Information

  • Per Sway Inc
    Alda Lo
    (647) 234-2532