SOURCE: Infonetics Research

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July 30, 2015 12:52 ET

Pricing Pressure Drags on TV Set-Top Box Market; Streaming Dongles to Top 27 Million by 2019

CAMPBELL, CA--(Marketwired - July 30, 2015) - IHS (NYSE: IHS) today reported that unit shipments of set-top boxes (STBs) worldwide improved 2 percent sequentially in the first quarter of 2015 (1Q15), and were up 3 percent from the year-ago first quarter, according to the IHS Infonetics Set-Top Boxes report.

"We expect unit shipments of set-top boxes to improve in 2015, but price competition for higher-end devices and growth among less expensive boxes for emerging markets will bring revenue down for the year," said Jeff Heynen, research director for broadband access and pay TV at IHS.

IHS expects particularly strong unit growth for High Definition Multimedia Interface (HDMI) dongles, which allow viewers to stream online movies, music, games, photos and apps to a TV using a smartphone, tablet or laptop. HDMI dongles, such as Google's Chromecast, Roku HDMI sticks, Amazon's Fire TV Stick HDTV, and virtual set-top boxes, will see the highest unit growth of all the digital media adapters tracked by IHS, and could siphon away business from over-the-top (OTT) servers.


The global set-top box (STB) market -- including IP/cable/satellite/DTT STBs, OTT media servers, and HDMI dongles -- totaled $4.2 billion in 1Q15, slipping 3 percent from 4Q14.

IHS expects the number of HDMI dongles sold worldwide to top 27 million by 2019.

Cable STB sales fell 2 percent worldwide in 1Q15, to $1.5 billion, as declines in traditional digital boxes, media players and client devices offset gains in headed gateways and hybrid IP/QAM devices.

A slowdown of sales in North America was to blame for global satellite set-top box revenue being down 3 percent in 1Q15 from the prior quarter.

Arris claimed the worldwide STB revenue market share lead in 1Q15, and is far and away North America's leading STB supplier to cable operators.

Clients: Log in to view on-demand analyst Jeff Heynen's set-top box market recap and outlook:

The quarterly IHS Infonetics Set-Top Boxes market share and forecast report tracks IP, cable, satellite and digital terrestrial (DTT) set-top boxes (STBs); over-the-top (OTT) media servers; and HDMI dongles. The research service provides worldwide and regional market size, vendor market share, forecasts through 2019, analysis and trends. Vendors tracked include ADB, Apple, Arris, Changhong, Cisco, Coship, DVN, Echostar, Huawei, Humax, Jiuzhou, Kingvon, Netgem, Pace, Roku, Sagemcom, Samsung, Skyworth Digital, Technicolor, ZTE and others. To purchase the report, please visit


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Download the IHS Infonetics 2015 service brochure or log in:
- Analyst Note: Scale Is Name of Game in ARRIS's Acquisition of Pace
- Pay TV Services and Subscribers Forecast
- Broadcast and Streaming Video Equipment Forecast
- IP Set-Top Box Features and Vendor Leadership: Global Survey

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Contact Information

  • News Media Contact:
    Jeff Heynen
    Research Director, Broadband Access and Pay TV
    +1 408-583-3359
    Email contact
    Twitter: @jeffheynen