SOURCE: Primadesk


February 28, 2011 00:01 ET

Primadesk Announces Free Cloud App at Demo 2011 That Manages Personal Online Content More Effectively

Primadesk App Turns "Cloud Chaos" Into Order on Any Device With Easy-to-Use Interface That Searches, Manages and Backs Up Documents, Email and Photos Across Online Accounts

PALM DESERT, CA--(Marketwire - February 28, 2011) - Primadesk, Inc., a new provider of personal content management solutions, today demonstrated a new approach to taking control of personal cloud content -- a free Internet application that provides centralized access to a user's wide range of digital data, email and social networks. The Primadesk app brings order to online life, allowing users to search, manage and backup online accounts with one simple interface, no matter what device is used. And Primadesk is the only service of its kind that lets users drag and drop content (documents, emails, photos, etc.) from one service provider to another.

According to Microsoft Research, the average Web user has approximately 25 online accounts. However, people are left adrift in a sea of proprietary services with each one requiring its own sign-in and holding a different slice of a user's online life without the ability to easily integrate and share data in a way that is seamless. Primadesk is a browser based solution for organizing, viewing and interacting with your personal cloud content. The Web experience travels with a user from device to device, connecting cloud services wherever the user might be.

"The rapid growth of Web-access devices and cloud services has combined to increase the complexity of personal content management," said Srinivasa (Venky) Venkataraman, founder and CEO of Primadesk. "We break down the obstacles between you and the work you need to do on the Web. No matter what content you have, no matter where it lives in the cloud, no matter what device you're working on -- Primadesk makes your online life easier."

Primadesk is the only cloud service that offers a robust set of capabilities that include:

  • Search -- Find personal online content including selected cloud back-up data in a single operation. Search by topic, date range and content type and, with a single mouse click, get instant access.
  • Centralize and manage online documents -- Store files from online document providers such as Dropbox, SugarSync, Google Docs and others, and manage them at a single location.
  • Drag and drop -- Copy documents and photos between Web providers and between the Web and your desktop.
  • Backup cloud data -- Provides online backup and recovery of Web-based content at the directory or album-level.
  • Email consolidation -- An email manager that views, sends, replies to and searches across email from different email providers such as Google Gmail, Yahoo and HotMail, all in one place.
  • Single sign on -- Allows access to favorite Web services and email with only one username and password, all in one central location. Primadesk's multi-layered security ensures that passwords are safe and secure.
  • Facebook and Twitter messages (coming soon) -- View messages from social networking sites, including Facebook and Twitter, in one place.
  • Manage photos (coming soon) -- Drag and drop pictures between online photo services and sites such as Picasa, Flickr, SmugMug, Facebook, etc.

Also today, Citrix Systems announced an investment in Primadesk from Citrix Startup Accelerator, its Silicon Valley-based seed investment initiative launched in December 2010 (please see separate release.)

Primadesk was selected to demonstrate the new app at DEMO 2011 conference to an enthusiastic audience of hundreds of press and technology influencers. They will also be demoing at station #D12 in the DEMO pavilion on Feb. 28 and March 1, 2011. The free Primadesk Beta app will be available in March 2011 at

About Primadesk, Inc.

Primadesk makes online life easier to manage, enabling users to search, manage and backup personal cloud data from anywhere, whether it is from a personal computer, tablet or smartphone. Primadesk was founded in 2009 by two entrepreneurs who recognized the growing need for making Internet-based applications and online information secure, easier to use and to interact with. For more information on Primadesk, please go to

Primadesk is a registered trademark of Primadesk, Inc. Other company and product names may be trademarks of their respective owners.

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