SOURCE: Primal Force

March 15, 2011 14:27 ET

Primal Force Announces Name Change of Choline Punch to Better Than Coffee, Offering New Powerful Formula

Better Than Coffee Provides Long-Lasting Energy and a Strong Memory and Now Contains the Antioxidants Acai Berry and Quercetin

ROYAL PALM BEACH, FL--(Marketwire - March 15, 2011) - Adding the power of two antioxidants, Dr. Al Sears, M.D.'s Private Label Primal Force has renamed Choline Punch, its energizing supplement, as the new and improved Better Than Coffee. Offering the long-lasting energy effect of the existing formula, Better Than Coffee now also includes the antioxidants acai berry and quercetin, which fight free radicals and shield the body from harmful environmental toxins.

Made with a powerful rainforest herb that works like caffeine only better, the aptly named Better Than Coffee provides lasting energy and:

  • Mental clarity and alertness lasting the entire day
  • Stronger memory and power of recall
  • Protection against pollution and daily stress
  • Better physical coordination and a more stable gait

The new formula contains acai berry, a chocolate-flavored berry loaded with the powerful antioxidants anthocyanins, which not only provide an energy rush, but also nutrients such as vitamins A, B and C. Acai berry also helps defend the body against life's stressors and fights free radicals.

Quercetin, also new to the formula, supports the immune system and helps maintain healthy brain function. World-class athletes use quercetin to safely and naturally improve athletic performance.

These elements are added to the existing formula, which includes guaranine, a compound in the rainforest herb Paullina cupana and member of the caffeine family, replete with healthy fatty acids. Guaranine's energizing effect is slow, and doesn't create the nervous, jittery feelings you get with quick-release caffeine.

"While I was trekking through the Amazon jungles of Peru, I learned that according to tribal folklore, the Indians of the Amazon River Basin have been using Paullina cupana to prevent fatigue and increase physical endurance since before recorded history," said Dr. Sears. "The new Better Than Coffee product, which combines this natural energy booster with powerful antioxidants, is an excellent, natural alternative to coffee."

For more information about Better Than Coffee, visit or call toll free 866.895.8555.

About Dr. Al Sears, M.D.

Dr. Sears is one of the nation's first board-certified, anti-aging physicians. He's also a board-certified clinical nutritionist, strength coach, ACE-certified fitness trainer and author. He enjoys a worldwide readership and has appeared on more than 50 national radio programs, ABC News, CNN and ESPN.

He's one of today's leading voices in anti-aging and alternative medicine. Dr. Sears has seen more than 20,000 patients at his thriving private practice, located in Royal Palm Beach, Fla. He earned his medical degree from the University of South Florida College of Medicine in Tampa, Fla., where he graduated with honors in Internal Medicine, Neurology, Psychiatry and Physical Medicine.

Dr. Sears also is a successful author and e-publishing professional, having written 14 books, dozens of reports on health and wellness and hundreds of articles on alternative medicine and anti-aging through his monthly e-newsletter Health Confidential and daily advisory, Doctor's House Call.

With the publication of The Doctor's Heart Cure in 2004, Dr. Sears established himself as an authority on alternative and natural medicine. He has since published High Speed Fat Loss in 7 Easy Steps, and created a radical patented exercise program called P.A.C.E. Thousands of readers around the world credit Dr. Sears' P.A.C.E. program, and his book, P.A.C.E., The 12-Minute Fitness Revolution, for their return to health and fitness.

Dr. Sears is a sought-after lecturer and regular guest speaker at the National Anti-Aging Conference: Clinical Applications for Age Management Medicine, sponsored by Age Management Medicine Group (AMMG).

Contact Information

  • For more information about Dr. Al Sears, visit or contact:
    Jackie Alvarez