SOURCE: Primal Solutions

Primal Solutions

April 21, 2008 08:00 ET

Primal Solutions Named Finalist for AeA High-Tech Innovation Awards

To Be Honored at April 29 Award Dinner

IRVINE, CA--(Marketwire - Apr 21, 2008) - Primal Solutions (OTCBB: PSOL), a leading supplier of SaaS solutions that simplify the process of earning revenues while gaining valuable insights into communications service transactions, announced that its recently released IPC Analytics™ marketing dashboard has been named a 2008 AeA High-Tech Innovation Awards' finalist in the telecommunications category. The 15th Annual AeA High-Tech Innovation Awards and Showcase, which will spotlight Orange County's dynamic community of technological innovators, will take place Tuesday, April 29, 2008, at the Hyatt Regency Irvine. AeA is the largest technology trade association in the United States.

Primal Solutions' IPC Analytics marketing dashboard combines subscriber, usage, financial and demographic data to create actionable views of product and marketing performance. Additionally, it supplies the tools necessary to better understand the carrier's communications marketing landscape.

"We are excited that Primal Solutions is a finalist for the 15th Annual AeA High-Tech Innovation Awards," said Don Hicks, executive director, AeA Orange County Council. "We greatly appreciate the participation of the Orange County and Inland Empire technology community."

The analytics dashboard leverages the power of Primal Solution's state-of-the-art IPC Platform™ suite and it's real-time data repository by combining actual customer telephony transaction records with in-depth consumer demographics data from TargusInfo to enable marketers to better understand who their most profitable customers are, how to find more customers with similar profiles, and build service offerings that are most attractive to these high-value customers. The data repository built on Java and Oracle technology, collects telephony usage information from a wide array of network elements, and correlates millions of records a day to form a complete end-to-end view of each telephone connection. The Java-powered web-based dashboard uses Javascript technology to provide a flexible, personalized graphical view of the data for each user's dashboard.

"We worked directly with a panel of marketing experts from a number of leading cable carriers to develop this product," said, Mark DiCamillo, Vice President of Marketing and Product Management for Primal Solutions, Inc. "The marketing staffs of many carriers are starved for actionable data, especially at the divisional or field level, and these same groups are responsible for delivering results in a very competitive marketplace. Having a SaaS dashboard gets these marketers results today when they need them most, and with our subscription service they will regularly receive the new data 'widgets' they need to solve future market challenges as well."

Last year, Primal's Commercial VoIP Billing Solution, based on the state-of-the-art IPC Platform, was a 2007 Internet Telephony Excellence Award winner. Primal Solutions was also recently selected as one of the California Innovation Corridor's 75 Innovation All-Stars for 2007, and was a Finalist for the AeA Orange County/Inland Empire High-Tech Innovation Awards for Best Internet product.

About the AeA Orange County Council

AeA, founded in 1943, is a nationwide trade association that represents all segments of the technology industry and is dedicated solely to helping our members' top line and bottom line. We do this in partnership with our small, medium, and large member companies by lobbying governments at the state, federal, and international levels, providing access to capital and business opportunities, and offering select business services and networking programs. Internationally, AeA represents about 2,500 companies with 1.8 million employees. In Orange County, AeA represents 160 member companies with worldwide revenue of over $8 billion and more than 160,000 employees in the U.S. and globally. AeA's 2,500 members span the high-technology spectrum, from software, semiconductors, medical devices and computers to Internet technology, advanced electronics and telecommunications systems and services.

About Primal Solutions, Inc.

Primal Solutions, Inc. (OTCBB: PSOL) is a market leader for innovative managed solutions that turn data into revenue. Our IPC Platform solution suite -- delivered as a managed service and powered by patent-pending technology -- captures, correlates, tracks, manages, monetizes, and analyzes communications transaction data to enable communications providers to generate increased revenues, improve profitability, and control costs. A trusted partner, Primal has long running relationships with leading Cable MSOs, including Time Warner Cable, Bright House Networks, Bresnan Communications, and Bend Broadband.

Forward-looking Statements

This news release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve a number of known and unknown risks and uncertainties that may cause the company's actual results or outcomes to be materially different from those anticipated and discussed herein. These include the company's historic lack of profitability, end-use customers' acceptance and actual demand, which may differ significantly from expectations, the need for the company to manage its growth, and other risks associated with the regulation of the Internet and the telecommunications industry. Additional discussion of these and other factors affecting the company's business and prospects is contained in the company's periodic filings with the Securities and Exchange Commission.

Contact Information

  • Ronnie Manning
    Madison Alexander PR for Primal Solutions
    O: +1.619.822.2239
    Email Contact