SOURCE: Primarion

May 12, 2005 07:30 ET

Primarion Expands Leadership Team to Support Global Customers

Chris Henningsen Appointed Vice President of Sales, Gordon Fang Named Asia Sales Director, and John B. Kennedy Promoted to Vice President of Finance

TORRANCE, CA -- (MARKET WIRE) -- May 12, 2005 -- Primarion, a mixed signal semiconductor company that provides digital control of power and I/O solutions, today announced the expansion of its global sales team. Primarion selected Chris Henningsen to serve as vice president of sales. In this position, Henningsen will be responsible for driving Primarion's revenue growth with customers worldwide, focusing on increasing market penetration and accelerating demand for digital power ICs. Gordon Fang also joined Primarion as Asia sales director, and will support and expand the company's growing presence in the Asia market. Additionally, Primarion announced the promotion of John B. Kennedy to vice president of finance.

"Chris and Gordon bring strong technical sales, business development and marketing expertise to Primarion's sales team at a time when customers are transitioning to digital power ICs in high-end computers, workstations and servers," said Ron Van Dell, president and CEO, Primarion. "Chris has a solid history of success at semiconductor companies, especially in developing internal product line start-ups, and Gordon has established experience in expanding sales operations in Asia. Their proven abilities to drive sales growth in high technology market segments will greatly benefit Primarion as we expand and grow in the digital power arena."

With over 18 years of semiconductor experience in sales and marketing, Henningsen was previously the vice president of corporate marketing for Intersil Corporation, a leading high performance analog semiconductor company. Henningsen also served as Intersil's co-vice president and general manager of the wireless networking business, and vice president of marketing for the wireless networking and communications products businesses. In addition, he had key marketing leadership roles on integration teams following Intersil's acquisitions of Elantec and Xicor. Henningsen also held sales and marketing positions with Harris Semiconductor -- prior to the launch of Intersil -- and Analog Devices. Henningsen received a bachelor of science degree in physics from the University of Vermont.

Joining the global sales team headed by Henningsen, Fang has more than 18 years of business development expertise in the Asia Pacific semiconductor industry. He previously held sales positions with National Semiconductor, focusing on expanding the company's presence in China and Taiwan. Fang also worked for Mitel Semiconductor, Yang Shen Technologies, Princeton Technology Corp. / Orchard Electronics, and Lite-On Electronics. A graduate of Chung Yuan Christian University, Fang will be based in Taipei.

"To help guide and support our growing company, we are pleased to announce the promotion of John B. Kennedy to vice president of finance," Van Dell said. "John has a proven track record in public and startup companies. His expertise in the financial management of established and emerging companies is the perfect combination to help take Primarion to the next level as the company continues to expand its market presence globally."

Kennedy joined Primarion in September 2004 as director of finance, and he has more than 16 years of experience in finance and administration. Prior to Primarion, Kennedy was the director of finance for publicly-traded ValueClick, Inc., where he managed merger and acquisition activities, as well as the Sarbanes-Oxley implementation team. Kennedy has also held executive leadership positions in finance with two startup companies -- Hotpaper.com and CBR Systems. Additionally, Kennedy served as the corporate controller and director of finance and administration for GameTek, Inc., where he was an instrumental member of the team that led GameTek through its IPO. Kennedy earned a bachelor of science degree in accounting and finance from Elmira College in New York.

About Primarion

Primarion is a mixed signal integrated circuit company that addresses key inflection points in power and I/O driven by the exploding demand for digital content and information. Primarion Digital Power ICs are positioned to beat traditional analog power ICs in cost per amp, performance and features with advantages that grow with each new processor generation. Primarion I/O ICs enable digitally controlled optical links for storage, networking and computing. Headquartered near Los Angeles, Calif., with offices in Tempe, Ariz., and Taipei, Taiwan, Primarion has received venture funding from eminent venture funds and strategic partners such as Accel Partners, Lehman Capital, APV Technology Partners, and Intersil. For additional information please visit the Primarion Web site at www.primarion.com.

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