SOURCE: Primary Health, Inc.

August 29, 2007 12:49 ET

Primary Health, Inc. Promotes David Self to President and Chief Operating Officer

BOISE, ID--(Marketwire - August 29, 2007) - Primary Health, Inc., an integrated healthcare delivery system consisting of a managed care insurance company (Primary Health Plan), a provider network (Idaho Physicians Network) and a full-service third party administrator (Riverside Benefit Administrators), recently promoted Dave Self to president and chief operating officer of the privately held company that provides services throughout Idaho.

Self has more than 17 years of leadership experience working with healthcare payers and most recently served as the company's senior vice president of sales and chief marketing officer. He has assumed direct responsibility for marketing and sales, IT, and operations -- which includes customer service, claims and enrollment.

"Dave Self's longstanding, global experience in the healthcare industry distinguishes him as a leader who will continue to address the unique market needs of Idaho and the execution of our aggressive growth strategy," said Elwood Kleaver, chief executive officer of Primary Health, Inc. "Since Dave's arrival in February of 2006, he has worked in sync with our outstanding senior management team to propel Primary Health, Inc. as a forerunner in the market."

From 1989 to 2001, Self held several positions at Regence Blue Shield of Idaho/Regence Blue Cross Blue Shield of Utah, and prior to his departure served as vice president of sales and marketing for Idaho and Utah. He was responsible for leading a sales and marketing team which produced annual sales and renewal revenues in excess of $1 billion. Self's experience also includes working with technology companies developing healthcare practices and key partner relationships including Microsoft, Accenture, Deloitte Consulting, and IBM Global Services.

The Primary Health, Inc. family of companies includes Primary Health Plan, Riverside Benefit Administrators, and the Idaho Physicians Network. For more information about Primary Health, Inc. please visit our web site at: www.primaryhealth.com or call 208-333-1500.

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