SOURCE: Prime Focus Technologies

Prime Focus Technologies

December 19, 2014 04:00 ET

Prime Focus Technologies Appoints Ryan Waldron-Leigh as VP Pre-Sales for Europe, Middle East and Africa

LONDON, UNITED KINGDOM--(Marketwired - Dec 19, 2014) - Prime Focus Technologies (PFT), the technology arm of Prime Focus, the world's largest media services powerhouse, has announced the appointment of Ryan Waldron-Leigh as Vice President Pre-Sales for Europe, Middle East and Africa (EMEA). Based in London, Ryan will be responsible for supporting all sales and business development initiatives in the region including lead nurturing, customized proposals, product demonstrations and proof of concepts.

EMEA is one of the most promising markets for PFT with client relations like Viacom, The Associated Press and SONY MSM, among others already in place in this region. PFT's CLEAR™, the world's first hybrid cloud-enabled Media ERP Suite has huge potential in EMEA.

"Ryan brings with him extensive experience and necessary leadership which is key for our business and our customers," said Yuval Tori, Executive VP of EMEA at Prime Focus Technologies. "His skills will ensure that we successfully meet the needs of our existing and prospective customers and continue to grow our presence in the EMEA markets."

Ryan joins PFT with 7 years of rich experience in the media and entertainment industry. Ryan's previous tenure was with Pilat Media (recently acquired by Sintec Media) where, he spent 7 years implementing and selling a Broadcast Management System called IBMS. During his last 4 years with Pilat, Ryan was in Pre-Sales, consulting and selling enterprise solutions to tier one Media companies such as Disney EMEA, Seven West Media Australia and AMC Networks. His areas of specialty are Rights Management, Digital Media and Workflow Automation.

"PFT is well positioned to transform the media and broadcasting industry in Europe. I look forward to working with the entire PFT team as we embark on this exciting global journey," said the newly appointed VP Pre-Sales, Ryan Waldron-Leigh.

CLEAR™, our award-winning Hybrid Cloud-enabled Media ERP Suite and cloud media services help broadcasters, studios, brands, sports and digital businesses drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities. In April 2014, PFT acquired DAX, the creators of the Primetime Emmy® Award winning Digital Dailies®. 

Prime Focus is listed on the NSE and BSE in India.

For more information about PFT, visit

Contact Information

  • Press Contact:
    T Shobhana
    Head, Marketing & Communications
    Prime Focus Technologies
    +91 887 978 1478
    Email Contact

    Melissa England
    Finn Partners for Prime Focus
    Email Contact