SOURCE: Prime Star Group, Inc.

Prime Star Group, Inc.

February 10, 2011 16:11 ET

Prime Star Group Appoints New President

Ed Braniff Appointed President of PSGI

LAS VEGAS, NV--(Marketwire - February 10, 2011) - Prime Star Group, Inc. (OTCBB: PSGI) (PINKSHEETS: PSGI) is pleased to announce that it has appointed Ed Braniff as President of Prime Star Group, effective March 1, 2011. Mr. Braniff will replace Roger Mohlman as President. Mr. Mohlman will continue to serve the company as Chief Executive Officer and Chairman of the Board of Directors. Mr. Braniff is an executive with many years of experience in the public arena.

Ed Braniff is 61 years old and from 2005-2010 served as the chief financial officer, then chief executive officer of Smart Energy, Solutions, Inc. From 2001 to 2003, Mr. Braniff was the CFO and chief operating officer of Cedar North America, a global consulting, applications and outsourcing firm that is a division of The Cedar Group, PLC. At Cedar North America, Mr. Braniff was responsible for all operational contracts, financial, information technology and legal operations. From 1999 to 2000, Mr. Braniff served as chief financial officer and chief operations officer for The Global TeleExchange, a facilities-based, internet enabled carrier services provider. Mr. Braniff was employed by AT&T for 27 years, in various positions including assistant treasurer, assistant controller and chief financial officer of AT&T's International and Operational Divisions.

Roger Mohlman, CEO of Prime Star Group, stated, "Having Mr. Braniff join the Prime Star family provides our organization with a proven leader. His expertise and abilities are an instant asset to the company. Mr. Braniff will develop a strategic plan to advance the company's mission and objectives and to promote revenue, profitability, and growth as an organization. We are thrilled to have Mr. Braniff as a member of our team."

About Prime Star Group

Prime Star Group, Inc. is a holding company that focuses on four areas of business: SmartPax™ Packaging, Premium Food & Beverage Products, and Distribution. The company's operating subsidiaries produce, market, and distribute wines, tea, adult mixed beverages, flavored water, and gourmet seafood products. The company also produces co-brand and co-pack existing high-end beverages and private label liquors for large hospitality and entertainment brands. Prime Star is focused on the food and beverage, entertainment, hospitality, healthcare and disaster relief industries.

Forward Looking Statements - Safe Harbor
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Prime Star Group, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Prime Star Group, Inc.'s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Prime Star Group, Inc.'s filings with the Securities and Exchange Commission.

Contact Information

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    Constellation Asset Management, LLC

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