SOURCE: Prime Star Group, Inc.

October 12, 2009 08:30 ET

Prime Star Group Launches Its Private P/R Reserve Line of Premium Spirits

Initial Purchase Orders Exceed $4,000,000

LAS VEGAS, NV--(Marketwire - October 12, 2009) - Prime Star Group, Inc. (OTCBB: PSGI) is pleased to announce it has launched its Private P/R Reserve™ spirits and pre-mixed adult beverages. This business unit and product lines have been in development over the past four years. The company had completed all of its product development, consumer product testing, and operational logistics in Q2 of 2009 and began taking orders from its customers at the beginning of Q3 for distribution in Q4 of 2009.

Prime Star Group's Private P/R Reserve™ spirits are of the highest quality and come from the finest, most reputable distilleries in the world, of which some are over 100 years old. The product line will have limited production and will only be available at four- and five-star casinos, resorts, hotels, and restaurants. These imported spirits are bottled in hand engraved recyclable glass decanters which are considered the new benchmark for luxury bottles in the spirits and wine beverage industry.

The company has launched a line of pre-mixed adult beverages under the brand Bartender's Choice™. This line will include Margaritas, Mojitos, Mai Tai and Rum Punch with uniquely blended formulations utilizing only the finest premium spirits. Packaging will be in Prime Star Group's unique "No Bartender Needed"™ 200 ml pouch providing consumers an ideal option to having a premium adult beverage without the usual preparation required for typical mixed drinks. Bartender's Choice™ will be distributed nationwide to regional and national supermarket and convenience store chains.

Roger Mohlman, President of Prime Star Group, stated, "Initial response to our products has been overwhelming as we have received written orders for over 10,600 cases. We have spent the past four years traveling the world, engaging consultants and other industry professionals to locate only the very best, finest quality of spirits available. The combination of our Private P/R Reserve™ spirits and Bartender's Choice™ drinks strengthen our product lines and provides continued opportunities to maintain profitability as we introduce premium spirits into a competitive landscape supported by well recognized corporate brands."

About Prime Star Group

Prime Star Group, Inc. is a holding company that focuses on three areas of business: SmartPax™ Packaging, Premium Food & Beverage Products and Distribution. The company's operating subsidiaries produce, market, and distribute wines, tea, adult mixed beverages, flavored water, and gourmet seafood products. The company also produces, co-brands and co-packs existing high-end beverages and private label liquors for large hospitality and entertainment brands. Prime Star is focused on the food and beverage, entertainment, hospitality, healthcare and disaster relief industries.

Forward Looking Statements -- Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Prime Star Group, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Prime Star Group, Inc.'s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Prime Star Group, Inc.'s filings with the Securities and Exchange Commission.

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