SOURCE: Prime Time Group Inc.

January 16, 2007 11:38 ET

PRIME TIME ACQUIRES XPRESS YOUR CELL USA, LLC AND ENTERS U.S. MARKET

FT. LAUDERDALE, FL -- (MARKET WIRE) -- January 16, 2007 -- Prime Time Group Inc., (PINKSHEETS: PRTH), is pleased to announce that it will now begin its US market expansion with the acquisition of Xpress Your Cell USA, LLC.

"We are very pleased with the acquisition of Xpress Your Cell USA LLC, in Phoenix Arizona," stated Troy Metz, President. "This acquisition allows us to establish a retail base in the United States in one of the fastest and most dynamic cities in the country."

Metz stated, "I am pleased to announce the first of a number of acquisitions that our shareholders and consumers can expect from us in the coming months as we grow our retail base in Canada, United States and hopefully markets beyond these borders. To my knowledge we will be one of the first companies to sell and highlight Virgin Mobile products in select markets both in Canada and the United States."

"We recently received authorization from our master dealer Brightpoint, Inc., to retail both Sprint and Virgin Mobile in the Arizona markets with the intent to grow through numerous states and it is an incredible opportunity for us. Since our affiliation with Virgin Mobile Canada and its Mini-Store concept, we now have the opportunity to be associated with one of North America's largest wireless carriers and successfully replicate our business model", stated Metz.

Brightpoint is one of North America's largest Master Dealers and will provide Prime Time Group and its consumers such product lines as Sprint, Virgin Mobile, Disney Mobile, Boost and Vonage.

"With our experience in this industry and wireless operational expertise, working with Brightpoint's proficiency in product distribution, carrier relations and customer service, we are certain to be one of North America's leading wireless company's in the very near future." says Metz.

About Xpress Your Cell

Xpress Your Cell is a retail and wholesale wireless operation focused on providing phones and plans through a number of carriers including T-Mobile and Fido, as well as, accessories from a wide range of suppliers.


ABOUT PRIME TIME GROUP INC.

Robinson Wireless is a forward thinking company that focuses on wireless products and services for today's youth market. By using retail, wholesale and internet delivery channels, the company has found unique ways to deliver the phones, accessories, mobile media and mobile games that are desired by a growing marketplace. In doing so, it has established relationships with carriers such as Virgin Mobile, Fido, Sprint, as well as its own line of products such as Cherry Red Accessories and a content and e-commerce division is online and will be announced shortly.

Robinson Wireless/ Prime Time Group Inc., is currently investigating growth opportunities in Australia, Latin America, the Caribbean, Puerto Rico and the Dominican Republic as well as the developing markets in Asia.

PR7 Inc., operates 14- 7-Eleven convenience stores in San Juan Puerto Rico. Prime Time maintains its interest in PR7 Inc. Armando Del Valle was appointed President of the company in late June of 2006 and was chartered to maximize profitability and position the company for expansion. The profitability goals are about to be reached in December 2006 and the company has identified 3 locations for expansion in early 2007. By the end of 2007 the company hopes to conclude the first phase of expansion and intends to have in excess of 25 stores.


Legal Notice Regarding Forward Looking Statements

The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from acquisitions or actions in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in this document may also contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Since this information may contain statements that involve risk and uncertainties and are subject to change at any time, the company's actual results may differ materially from expected results.


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