SOURCE: Prime Time Group Inc.

April 18, 2007 08:45 ET

Prime Time Announces Its Multiple Web Content Launch

FT. LAUDERDALE, FL -- (MARKET WIRE) -- April 18, 2007 --Prime Time Group Inc. (PINKSHEETS: PRTH) ("the Company") is pleased to announce that after tremendous research and market testing, it has released its series of "ed-webs" under its ASAP Mobile banner.

"One of the key elements missing in the wireless industry is a universal transfer of knowledge to users of wireless technologies. Thanks to our 'ed-webs' that is no longer the case," says Troy Metz President & COO. "Regardless of age, we believe, that part of selling the product to our customers is also the ability to sell and provide experience and training on how to use the product and the 'lifestyle functions' it gives to each individual." He adds, "This type of marketing allows us to provide complimentary products and services, upgrades and increased user activity on some of our service based webs like ring tones, pictures and wallpaper, etc." Consistent with our Consumer Relations Management Program (C RAM), ed-webs are websites designed to educate users on the different aspects of products, services or terminology. The effort is what is called e-marketing that creates a ring of service marketing to draw people into upgrading, purchasing or using these elements/services for fees.

"Our current collection will have 5 main routing sites, 15 interlinked content sites, a mobile industry news site as well as a subscription component to a publication/ newsletter," says Metz. "Our approach to the web is two fold; first is to create an awareness and purpose with the broad wireless user. Second, once we have established that brand, credibility and user base, we can then launch our commercial sites and leverage the two." He adds, "This type of approach mitigates risk and increases our success factor exponentially."

Prime Time Group, under its ASAP Mobile brand has pre-launched the following routing and integrated site for wireless users to visit.


Prime Time Group (PINKSHEETS: PRTH) is a forward thinking company that has interests in wireless products and services for today's youth market. By using retail, wholesale and internet delivery channels, the company has found unique ways to deliver the phones, accessories, mobile media and mobile games that are desired by a growing marketplace. In doing so it has established relationships with carriers such as Virgin Mobile, Fido, Sprint, as well as its own line of products such as Cherry Red Accessories and content. E-commerce division is online and will be announced shortly. Prime Time Group also has interests in the retail oil and gas, convenience store, and automotive sectors. All of which are complementary.

Robinson Wireless/ Prime Time Group Inc., is currently investigating growth opportunities in the Domestic United States, Canada, Latin America, and the Caribbean.

PR-7, Inc., the exclusive master Franchise of the largest Convenience store chain in the World for Puerto Rico and the Caribbean, operates 14 7-Eleven convenience stores in San Juan, Puerto Rico. Prime Time maintains its interest in PR-7, Inc. Armando Del Valle was appointed President of the company in late June of 2006 and was chartered to maximize profitability and position the company for expansion. The profitability goals were reached in December 2006 and the company has identified many locations for expansion in 2007. By the end of 2007 the company hopes to conclude the first phase of expansion and intends to have in excess of 25 stores.

Legal Notice Regarding Forward-Looking Statements

The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from acquisitions or actions in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in this document may also contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Since this information may contain statements that involve risk and uncertainties and are subject to change at any time, the company's actual results may differ materially from expected results.

Contact Information