Prime Time Group Inc.

December 15, 2006 08:30 ET

Prime Time Group Inc. 'PRTH' Announces New Gaming License With MGN Technologies

FT. LAUDERDALE, FLORIDA--(CCNMatthews - Dec. 15, 2006) - Prime Time Group Inc. (PINK SHEETS:PRTH) (the "Company") announced today that it has signed a license agreement with MGN Technologies Inc. doing business as Mobile Gaming Now to provide online sweepstakes and gaming as well as to use its expertise in online marketing for Prime Time Group Inc.'s carrier, content and accessory divisions.

Prime Time Group Inc. (Robinson Wireless) is a 10 year old company specializing in mobile products, accessories and media. It has marketing agreements in place to operate Virgin Mobile Mini-Stores in select markets including Western Canada. Prime Time Group Inc., is also entering into agreements to distribute Virgin Mobile products in the United States and Internationally.

"Prime Time Group Inc. is positioned and engaged as the next generation interactive wireless company aimed at the youth market", says Dallas Robinson, President of Prime Time Group Inc. "We are aggressively rolling out youth based wireless retail concepts with our carriers in select markets in Canada", he adds.

Mobile Gaming Now has developed a proprietary mobile platform and offers an online and mobile sweepstakes marketing system. The program features sweepstakes as a marketing tool to create new promotion and entry websites as well as a mobile phone entry form. Consumers can enter online or on a mobile phone.

"We have created a relationship that adds high traffic revenue lines to both Prime Time Group Inc. and MGN", says Robinson, he adds, "we are confident that MGN's history and success in developing this type of technology that we will realize benefit this calendar year."

Says Mark Jensen CEO of MGN, "we are a good marketing solution for Prime Time Group Inc., adding a new dimension to their business model and to its marketing with our sweepstakes game and lead generation system. We can promote the various brands for Prime Time Group inc., and will drive its sales of Virgin Mobile products."

Mobile Gaming is an enormous market globally. Since its inception in 1997, this industry was valued at $65 million in 2000. It is now worth more than $2.6 billion globally according to technology research firm eMarketer. This amount is expected to grow to $11.2 billion by 2010.

Jensen said Mobile Now expects to have full function sweepstakes games and search engine marketing systems in January 2007. In addition to a focus on the internet e-commerce store, Mobile Gaming Now will direct traffic towards the local marketing of Prime Time Group's Brands. "We definitely want to focus on local marketing for the stores to drive foot traffic to the retail locations. The internet is becoming a great local marketing tool", says Jensen.


Robinson Wireless is a forward thinking company that focuses on wireless products and services for today's youth market. By using retail, wholesale and internet delivery channels, the company has found unique ways to deliver the phones, accessories, mobile media and mobile games that are desired by a growing marketplace. In doing so it has established relationships with carriers such as Virgin Mobile, fido, Sprint, and their own line of products such as Cherry Red Accessories and a content and e-commerce division that is online and will be announced shortly.

Robinson Wireless/ Prime Time Group Inc., is currently investigating growth opportunities in Australia, Latin America, the Caribbean, Puerto Rico and the Dominican Republic as well as the developing markets in Asia.

PR7 Inc., operates 14, 7-Eleven convenience stores in San Juan, Puerto Rico. Prime Time maintains its interest in PR7 Inc. Armando Del Valle was appointed President of the company in late June of 2006 and was chartered to maximize profitability and position the company for expansion. The profitability goals are about to be reached in December 2006 and the company has identified three locations for expansion in early 2007. By the end of 2007 the company hopes to conclude the first phase of expansion and intends to have in excess of 25 stores.

Legal Notice Regarding Forward Looking Statements

The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from acquisitions or actions in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in this document may also contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Since this information may contain statements that involve risk and uncertainties and are subject to change at any time, the company's actual results may differ materially from expected results.

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