Primus Telecommunications Canada Inc.

Primus Telecommunications Canada Inc.

March 17, 2014 08:00 ET

Primus Canada Only Telecom Service Provider in the GTA to Win Consumer Choice Award for Business Excellence

GTA consumers and businesses give Primus the thumbs up for its Digital Phone Service

TORONTO, ONTARIO--(Marketwired - March 17, 2014) - Primus Telecommunications Canada Inc. (Primus), the country's largest alternative telecommunications service provider, has been selected as the first-ever Consumer Choice Award winner in the VoIP (Voice over Internet Protocol) Provider category in the Greater Toronto Area (GTA). Primus is the only telecommunications service provider to receive this prestigious award from consumers and businesses in 2014.

Considered the most distinguished award for business excellence in Canada, CCA has recognized the most outstanding service providers by industry across the country for nearly three decades. CCA selects award recipients through an independent consumer research survey instead of a panel of judges. To do so, Leger Marketing surveys thousands of consumers and businesses across Canada to gather their opinions, perceptions and expectations of the services they use daily during this rigorous selection process.

"As Primus celebrates its 10-year anniversary of being the first company to launch digital phone service (VoIP) in Canada, this award reinforces our commitment to delivering exceptional service and innovative technologies to our customers in the GTA and across the country," explains Michael Nowlan, CEO of Primus. "And as we continue to expand and enhance our network, and tailor our services to meet the evolving needs of our customers, what remains consistent is the fact that our customers always come first."

There are many ways consumers and businesses benefit from using VoIP services. Among them are the significant cost savings, the freedom to use the service from anywhere the Internet can be accessed, as well as unique features such as the ability to receive voicemail via email. Primus customers benefit from its patented 'Telemarketing Guard' technology which identifies, screens and blocks calls from telemarketers. This is the only technology of its kind in North America and, since being launched in 2007, it has intercepted more than 75 million unwanted telemarketing calls across Canada.

This is the second time in less than a year that consumers and businesses have taken enthusiastic note of Primus' digital phone services. In July 2013, Primus received a CCA for being the top ranked VoIP service provider in Hamilton.

"VoIP is now so popular that it's recognized as the future of telecommunications," adds Nowlan. "Once only used for carrying voice, it is now the basis by which we carry video and instant messages. Our early leadership with this technology has firmly positioned us for future growth and success and I want to thank our team for putting our customers' needs at the heart of everything they do."

About Consumer Choice Award

Consumer Choice Award (CCA) was established in 1987 and is considered to be the most distinguished award for business excellence in Canada. This is the only organization in North America to recognize business excellence by conducting third party market research of both the consumer & business community with statistical accuracy. The research method determines all the service providers, ultimately selects the top ranked companies, and establishes the winner within each industry. Consumer Choice Award conducts its market research strictly with Leger Marketing, the leading Canadian-owned market research firm and member of the Worldwide Independent Network (WIN) of Market Researchers. Consumer Choice Award lives in Halifax, Hamilton, London, Montreal, Northern Alberta, Ottawa, Quebec City, Regina, Saskatoon, St. John's, Southern Alberta, Toronto, Vancouver and Winnipeg. For further information, visit

About Primus Telecommunications Canada Inc.

Primus Telecommunications Canada Inc. is the largest alternative telecommunications service provider in Canada. Primus offers a wide selection of consumer and business telecommunications services available nationwide including Home Phone, Internet, Long Distance, VoIP, Enterprise IP Voice Solutions, Hosted Phone Systems/Hosted PBX, Dedicated Internet Access and IP connectivity solutions. In the United States, Primus provides reliable and affordable digital home phone (VoIP) service under the Lingo brand. Primus Canada was founded in 1997 and has over 600 employees located in offices across Canada including Vancouver, Toronto, Ottawa, London and Edmundston. For further information, visit

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