StrapDoctor

StrapDoctor

April 21, 2009 08:00 ET

Prince Edward Island Company Offers a Free Solution to a Problem Experienced by Millions of Canadian Women

CHARLOTTETOWN, PRINCE EDWARD ISLAND--(Marketwire - April 21, 2009) - Paula Fraser, an entrepreneur from P.E.I., is today beginning a massive give away of 5.3 million packages of her product designed to eliminate slipping bra straps.

Fraser's company, Innovation Acres Inc., manufactures a small bra strap accessory called StrapDoctor™. Fraser jokes that she has termed this problem the "Slipping Bra Strap Syndrome". The tagline for StrapDoctor reads "the cure for slipping straps".

"This affects over 53 percent of the female population" Fraser says "If it was any other problem with that number it would be considered an epidemic".

Statistics Canada shows there are approximately 10 million women in Canada between the ages of 25-65 years. With a reported 53 percent of that figure suffering from slipping straps, that equates to 5.3 million packages. "My goal is to cure all women of this affliction," she jokes.

Her patented product, StrapDoctor, is a small piece of material that attaches to the underside of any bra strap, to prevent slipping. Invisible and reusable, it's proven to be a big hit with women everywhere, having been shipped to all over North America and Europe, with glowing testimonials.

One recent email from a customer read "I have spent untold amounts of money on bras and other "fixes" that have not worked. This simple product has eliminated a problem I have endured for YEARS!"

When asked how her company can just give away so many packages, Fraser responds that whereas most companies allocate funds towards traditional advertising, she decided to just get her product directly to the women who need it. Fraser states "Once women try StrapDoctor, and it cures their Slipping Bra Strap Syndrome, I know they will become repeat customers".

Women who want to receive a free package can request it at www.strapdoctor.com. The offer is valid until May 1st, 2009. The free package contains 2 pairs of straps and has a retail value of $9.95. A $3.00 fee for shipping and handling is the only cost.

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