SOURCE: Prince Mexico S.A., Inc.

June 05, 2013 08:30 ET

Prince Mexico SA Plans to Change Name to LUVE Sports and Launches New Website

JALISCO, MEXICO--(Marketwired - Jun 5, 2013) - Prince Mexico S.A., Inc. (OTCQB: LUVE) ("Prince Mexico" or the "Company"), a distribution company focused on expanding the retail reach of high-end sporting goods and related products, announces plans to change its name to LUVE Sports and launches a new website:

The name change reflects a shift in corporate strategy that will include a wider spectrum of products from variety of established brands.

"We have a number of options presenting themselves to us in terms of wider variety of products," said Duncan Forbes, President and CEO. "We believe the best path to profitability is to broaden our product base. By doing this we access larger numbers of consumers and ultimately improve our ability to generate greater revenues. Our distribution channels are in place, it makes good business sense for us to increase what we are able to deliver to our clients."

About LUVE Sports (OTCQB: LUVE)

LUVE Sports is a sports distribution company focused on delivering industry-leading sport products to the Mexican markets with the plan to expand into the South American markets. To date, the Company has introduced products to the market and established key relationships with corporate partners with proven distribution networks. For more information visit our corporate website at:

Notice Regarding Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, risk reduction, insurance coverage, business strategy, sales of equipment and global markets. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Contact Information

  • Investor Relations Contact:
    For further information regarding LUVE Sports, please contact our Investor Relations Line at:
    (424) 278-4033

    Company Contact:
    Email Contact