SOURCE: Zumba Fitness, LLC

Zumba Fitness, Exercise, Dance, Commercial, Ad Campaign, Zumba, group exercise, DVD, Charity

July 29, 2015 10:08 ET

Prince Royce and Yandel Take Center Stage at the 2015 Zumba® Fitness Concert

The Most Immersive Dance Experience Ever Led by Zumba® Creator, Beto Perez; August 14, 2015, Orlando, FL

MIAMI, FL--(Marketwired - July 29, 2015) - The city, home to "The Happiest Place on Earth," will become even more upbeat as it turns up the heat hosting global fitness leader Zumba's annual convention August 13-16, 2015, at Hyatt Regency Orlando. Attracting 7,000 licensed Zumba instructors from 80+ countries, the epic, four-day dance-fitness extravaganza returns with an action-packed schedule of new classes, specialized trainings, and plenty of sweatworking.

The most anticipated one-night event, its famed Fitness Concert, hits the stage on Friday, August 14, 2015 at 8 p.m. with a star-studded lineup. The spectacular concert cardio party -- a half-a-million-dollar production -- welcomes Bachata, R&B/Pop icon Prince Royce, and reggaeton sensation Yandel, who will each perform a few of their top hits, complete with Zumba choreography.

"There's nothing like performing live, but doing so in front of 7,000 people who are dancing in-sync with choreography to my music is going to be an amazing experience," said Prince Royce. I am excited that Zumba instructors all over the world have taken my music to their classes -- 15 million people every week -- and that I can share my voice and sound with the masses."

The high-tech, high-energy concert will showcase 20 choreographed songs, featuring more than 40 performers, including a 10-piece band, percussionist and LED drums, all highlighting the magical marriage of music and dance for the ultimate Zumba experience. A total of 250 intelligent moving lights, 5 large LED screens, a hi-res video wall and arena sound system elevate the large scale production to a whole new level. Past Fitness Concert live performances have included artists ranging from Pitbull, Wisin, Sean Paul and Lil Jon, to Vanilla Ice, Daddy Yankee and Brazilian superstar Claudia Leitte.

"The Zumba convention is something we plan for year-round and serves as the largest gathering of our global Zumba family," said Zumba creator Beto Perez. "The Fitness Concert experience continues to evolve and expand with incredible talent, dancing and high-level production. The event is filled with thousands of passionate and dedicated instructors who can't help but spread their contagious smiles."

To experience the Zumba Fitness Concert yourself, click here.

About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance party workout. Known as the ultimate "fitness-party," Zumba® classes blend upbeat world rhythms with easy-to follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world -- reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba® Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages 4-11); and Zumbini® (ages 0-3). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert™ events. For more information about Zumba Fitness programs and products, or to find a live class, visit Find us on Facebook, Twitter and Instagram.

A quick note about the Zumba® Mark
Zumba® was coined by us to identify our company as the source of fun and effective fitness programs combining easy-to-follow moves with invigorating world rhythms. When referring to our mark, we ask that you help us protect the thousands of instructors who teach Zumba® classes by following these guidelines:

  • Capitalize the letter "Z" in our Zumba® mark
  • Use the mark to describe our products or services (e.g., "the Zumba® program," "Zumba® class," "Zumba® instructor," or "Zumba® DVDs")
  • Use the ® symbol after the word Zumba®
  • Never use "Zumba" as a noun or verb (e.g., "You'll love to Zumba" or "They went to Zumba")
  • Never alter the mark (e.g., "Zumbamania" or "Zumbatastic")

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